Dangerous confessions?

  • Advertising
  • November 19, 2015
  • StopPress Team
Dangerous confessions?

The Victoria Taxi Federation's #YourTaxis social media campaign backfired spectacularly recently when, instead of sharing good experiences, plenty decided to mention some of their bad experiences instead. So we couldn't help but notice an ad on nzherald.co.nz for Alert Taxis labelled, intriguingly, 'Confessions of a Taxi Driver'. 

It's not as scandalous as it seems. The ad aims to recruit more drivers and talks about how you can be a master of your own destiny. Although it does feature a strange allusion to drug use. 

Whatever are they implying? Are there taxi drivers on the wacky baccy three days a week and stopping in for a few Frosty Pigs? Now that's a proper confession. 

Much like newspapers, taxis have had it pretty good for a pretty long time. But they're battling against a range of new competition; disrupted—as business people like to say—by the rise of mobile (and many of them deserve to die simply for all their arbitrary fees). In the case of Uber, the addition of what seems like a fairly simple tech overlay that has removed some major annoyances seems to work better for drivers (who can work when they want—in keeping with the rise of the 'gig economy'—although Uber has been accused of flouting employment laws) and passengers (who can see how far away their ride is and generally travel more cheaply—unless surge pricing kicks in). So the established taxi companies are waging a battle on two fronts—and, if the more than US$50 billion valuation of Uber is anything to go by, they seem to be losing. 

Uber is actively pushing its benefits around the world, as the clip below shows. But, as is the way in business, it's not getting it all its own way, whether through feisty regulators or competition from established companies and the likes of Lyft and Gett, which is promoting its no surge policy.  

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Digital salaries report reveals New Zealand's big earners

  • Tech
  • August 21, 2017
  • Elly Strang
Digital salaries report reveals New Zealand's big earners

With the digital revolution upon us changing the way we work, live and play, the employment outlook for digital professionals is bright. The 2017 Digital Remuneration Report breaks down the incomes of different roles within the industry in Aotearoa, as well as how we fare against our Australian counterparts.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit