A leopard, sumo wrestler and DJ: Super Rugby bursts onto the screen alongside Parris Goebel and Shaaanxo

  • Advertising
  • February 14, 2017
  • StopPress Team
A leopard, sumo wrestler and DJ: Super Rugby bursts onto the screen alongside Parris Goebel and Shaaanxo

New Zealand's Super Rugby players are putting their moves off the field to the test in an epic '#SuperBoomBoom' campaign, via Sugar & Partners, that sees international choreographer Parris Goebel and her crew shake it with vlogger Shaaanxo.

In a similar style to last year’s ‘#SuperBangBang’ video, Goebel and her crew dance as Shaaanxo pampers herself beside a bath tub wearing makeup and nail polish in super rugby colours. Meanwhile, Highlanders player Malakai Fekitoa gets a tattoo and one of the Hurricanes players shows off his moon-walking skills.

There’s also a sumo wrestler, a leopard, rugby commentators, a DJ and a few mascots included in the mix to make it a particularly bold announcement of the upcoming rugby season.

Given it’s a male dominated sport, the incorporation of Goebel's crew and Shaaanxo will no doubt pique the interest of women—aided by the vlogger sharing her filming experience on YouTube with her 512,086 subscribers.

Goebel has also shared a behind the scenes picture with her 427,000 followers on Instagram.

Credits:
Director - Robin Walters
Prod Co - Robbers Dog
Creatives - Dave Nash & Damon O’leary

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Bambi Boutique: The launch that influence built

  • Brand
  • February 26, 2018
  • Courtney Devereux
Bambi Boutique: The launch that influence built

Bambi Boutique is the latest venture by Auckland business tycoon, Iyia Liu, proving time and time again that influencer marketing is the key to quick growth. The Bambi Boutique launch went off without a hitch, while Liu’s influence saw the launch almost completely subsidised by the vendors involved.

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Movings/Shakings: 23 February

  • Movings/Shakings, brought to you by Marsden Inch
  • February 23, 2018
  • StopPress Team
Movings/Shakings: 23 February

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Paul Manning to leave 99

  • Movings/Shakings, brought to you by Marsden Inch
  • February 23, 2018
  • StopPress Team
Paul Manning to leave 99

Clemenger Group New Zealand has announced 99 managing director Paul Manning will be departing the agency for a new venture outside of the industry.

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Axis 2018: Colenso BBDO set for back-to-back success, DDB Group and Ogilvy & Mather follow

  • Awards
  • February 22, 2018
  • StopPress Team
Axis 2018: Colenso BBDO set for back-to-back success, DDB Group and Ogilvy & Mather follow

The Commercial Communications Council has released the finalists for the upcoming Axis Awards and it’s set to be Colenso BBDO’s night for the second year running as it makes the list 80 times. The agency is followed by DDB Group’s 53 mentions, Ogilvy & Mather’s 41, Clemenger BBDO Wellington’s 37 and FCB’s 33. We check out some of the work set to score on the night.

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Horse’s Mouth: Lili Wang, Chinese Herald

  • Horse's Mouth
  • February 20, 2018
  • StopPress Team
Horse’s Mouth: Lili Wang, Chinese Herald

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