New Zealand's Super Rugby players are putting their moves off the field to the test in an epic '#SuperBoomBoom' campaign, via Sugar & Partners, that sees international choreographer Parris Goebel and her crew shake it with vlogger Shaaanxo.
In a similar style to last year’s ‘#SuperBangBang’ video, Goebel and her crew dance as Shaaanxo pampers herself beside a bath tub wearing makeup and nail polish in super rugby colours. Meanwhile, Highlanders player Malakai Fekitoa gets a tattoo and one of the Hurricanes players shows off his moon-walking skills.
There’s also a sumo wrestler, a leopard, rugby commentators, a DJ and a few mascots included in the mix to make it a particularly bold announcement of the upcoming rugby season.
Given it’s a male dominated sport, the incorporation of Goebel's crew and Shaaanxo will no doubt pique the interest of women—aided by the vlogger sharing her filming experience on YouTube with her 512,086 subscribers.
Goebel has also shared a behind the scenes picture with her 427,000 followers on Instagram.
Director - Robin Walters
Prod Co - Robbers Dog
Creatives - Dave Nash & Damon O’leary