Who's it for: Rebel Sport by Ogilvy
Why we like it: The 'What's Your Why' campaign has delivered a number of feels and inspirational stories so far and World Champion swimmer Sophie Pascoe's is no different. Learning of her accident as a child and how she proceeded to channel all her energy into swimming, we gain an understanding of the woman who many of us have watched on the screen and we have no doubt the last lines "today, your dad doesn't see his broken little girl. Today, he sees a world champion," will see tears well in the eyes of many dads around the country.
Who's it for: New Zealand Council of Trade Unions by Double Denim
Why we like it: Beginning with a trip down memory lane to show how far New Zealand has come, all feeling of achievement come to a halt when we're reminded the Equal Pay Act of 1972 is yet to come to fruition. It's a good way to provoke thought while the following musical spectacle shows women coming together to take a stand. Time will tell if it's enough to get all New Zealanders to pay attention to the 'pay the sisters the same as the misters' message.
Who's it for: Niue Tourism by Run
Why we like it: At one point in the video, the female voiceover says "the world looks the other way and everything stands still," and that's how this ad makes you feel. The slow moving drone and bold colours of water and forest draw attention, while slowly revealing the woman—we assume to be the voiceover—sitting on the beach. It's a scene that certainly makes air conditioned office air taste pretty average.