Critic crew hits the big time after Newsweek cover call-up

  • Media
  • July 11, 2012
  • StopPress Team
Critic crew hits the big time after Newsweek cover call-up

New Zealanders love it when foreigners stroke our ego, heap praise upon us and seek out our talents. And a fairly surprising example of this phenomenon occurred recently when Critic, the student magazine of the Otago University Student Association and the country's longest-running student newspaper, completed a project with Newsweek magazine to produce the cover of its latest issue. 

Newsweek, which merged with the Daily Beast in 2010 and has a circulation of 1.5 million and a readership of 14 million readers a week in America, contracted Critic to create an image for a story about whether the web is driving us mad after the cover of their 4 June issue was picked up by noted Dutch blog coverjunkie

"Working with a title like Newsweek is a bit of a dream come true," says Critic editor Joe Stockman, who worked with designers Sam Stuchbury and Sam Clark on the project. "To get to reach so many millions of readers with one of your images is incredible."

According to a story in the Otago Daily Times, the trio recreated the cover image, took photos of a Dunedin model and got the thumbs up. 

"I got an email from their creative director saying he thought it was a really powerful image and thanking us for putting in the work ... We weren't working for free, but it's not going to change our lifestyles or anything like that."

Critic prints about 5000 copies and has a readership of around 19,000 and Stockman says the image sought to "invoke the weight of societal pressure on the individual, and its fracturing effect on the psyche". 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit