Cricket fans share the love for Sky in outdoor campaign

  • Outdoor
  • January 23, 2015
  • StopPress Team
Cricket fans share the love for Sky in outdoor campaign

Sky has kicked off its promotional efforts in the lead up to the 2015 Cricket World Cup with an outdoor campaign that features the visages of real fans supporting their teams.

The posters, which are currently on display in sets of four around the main metropolitan areas of New Zealand, serves as the culmination of the online competition that Sky ran via its Facebook page late last year.

Fans were invited to share images of their "game faces", and Sky then selected 14 of the best images sent in. The fans featuring in the images were then invited to attend a photo shoot in Auckland on the 15 and 16 December, and the imagery captured during this event is now being used on the posters.  

Shortly after the competition was launched, Sky put proceedings on hold in a show of respect for the unfortunate passing of Australian cricketer Philip Hughes. However, during the December break, the broadcaster picked up where it left off and assembled a collection of 14 enthusiastic fans to participate in a photoshoot in Auckland.   

"The shoot was great," says Sky's head of corporate comms Kirsty Way. "We had some awesome fans along, there was a lot of enthusiasm, and some of the fans wanted to get into the fan spirit by cheering the same way they do when they are watching the game, which was so good to see."    

Way also says that the creative featuring the fans will be used across buses, Adshels and upcoming billboards in February.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


The Hot List 2018: vote for the media industry's best thinkers, creators and products

For our next issue of NZ Marketing magazine (on sale in June), we’re getting in on the listicle action by selecting the best of the bunch in the media business. While the editorial team puts their heads together to figure out who and what comes out on top, we need avid readers with their fingers on the pulse to vote for their favourite magazines, TV shows, radio brands, media companies, visionaries and more. Voting closes 6 June.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit