Creative juices squeezed with's crowd-sourced rugby dictionary

  • Digital
  • September 7, 2011
  • StopPress Team
Creative juices squeezed with's crowd-sourced rugby dictionary

As you may have noticed, there are a host of rugby-themed promotions and, for the sponsors, RWC ticket giveaways being offered at the moment. And and M&C Saatchi have come up with a good'un by asking Kiwis to send in their best rugby-related words or phrases, along with their definitions. And, thanks to official sponsor ANZ, the best 'rugbyism' added at and then voted for by the people will get tickets to the final. But wait, there's more. There's an extra special treat on offer for all you creative boffins in adland. 

"We know you’re a creative bunch and like a bit of fun so we’re also challenging you to find the best rugbyism in the ad industry," says Sarah Kenny, marketing manager, APN Online. "If you think yours is worthy of this accolade, drop us an email with your rugbyism and definition to and you could win Friday drinks on us and kudos with your colleagues. Entries for the drinks shout close at 5pm, Wednesday 14 September."

Entries for the big competition close on Sunday 9 October. And there are already some pretty good ones there. For example, The Saatchi & Saatchi: when your World Cup campaign ends before it's even started; Dyslection: when you make the call to name Guildford over Sivivatu; and Whakas: a common term used to describe fans of the Wallabies.

Go on then, get cracking. And if you don't win the big one, they've "got prizes coming out their cauliflower ears" so anyone who votes who is also in with a chance for some booty.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit