Creative juices squeezed with nzherald.co.nz's crowd-sourced rugby dictionary

  • Digital
  • September 7, 2011
  • StopPress Team
Creative juices squeezed with nzherald.co.nz's crowd-sourced rugby dictionary

As you may have noticed, there are a host of rugby-themed promotions and, for the sponsors, RWC ticket giveaways being offered at the moment. And nzherald.co.nz and M&C Saatchi have come up with a good'un by asking Kiwis to send in their best rugby-related words or phrases, along with their definitions. And, thanks to official sponsor ANZ, the best 'rugbyism' added at rugbydictionary.co.nz and then voted for by the people will get tickets to the final. But wait, there's more. There's an extra special treat on offer for all you creative boffins in adland. 

"We know you’re a creative bunch and like a bit of fun so we’re also challenging you to find the best rugbyism in the ad industry," says Sarah Kenny, marketing manager, APN Online. "If you think yours is worthy of this accolade, drop us an email with your rugbyism and definition to nzherald@rugbydictionary.co.nz and you could win Friday drinks on us and kudos with your colleagues. Entries for the drinks shout close at 5pm, Wednesday 14 September."

Entries for the big competition close on Sunday 9 October. And there are already some pretty good ones there. For example, The Saatchi & Saatchi: when your World Cup campaign ends before it's even started; Dyslection: when you make the call to name Guildford over Sivivatu; and Whakas: a common term used to describe fans of the Wallabies.

Go on then, get cracking. And if you don't win the big one, they've "got prizes coming out their cauliflower ears" so anyone who votes who is also in with a chance for some booty.

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And now, the newsfeed: the best takes on the recent Facebook changes

  • Social media
  • January 19, 2018
  • StopPress Team
And now, the newsfeed: the best takes on the recent Facebook changes

Like a drug dealer cutting off supply to its addicted clients, Facebook once again pulled the rug out from underneath publishers and brands as part of its ongoing mission to 'make the world a better place'. The main shift, which has been happening in various forms for a few years, is a newsfeed tweak that will prioritise engaging content from friends and family, rather than news from media companies or brands. So what does it mean for publishers, brands, agencies and the world in general? Here are some of the best takes on the issue.

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