The virgins have been sacrificed, the entrails have been sorted through and the creative oracle has spoken in the form of the Axis finalists lists, with Colenso BBDO on top with 57, followed by DDB on 31 and DraftFCB on 28.
- Check out all the finalists here.
There was a pretty big gap back to the other agencies, with Clemenger BBDO on 19, TBWA on 13, and Y&R on 12. Next was Saatchi & Saatchi on nine, M&C Saatchi on eight, Ogilvy & Mather on seven, Contagion and Barnes, Catmur & Friends on five, Special Group on four, .99 and Rapp Tribal on three, JWT and Proximity Wellington on two, and Sugar, Crestani Communications and TVNZ's Blacksand on one.
In the production stakes, The Sweet Shop is at the head of the field at the finalist stage with 12, followed by Finch on ten, Thick as Thieves on five, The Coopers of Franklin Rd on four, Assembly and Revolver on three, Curious, Prodigy, Level 2 and Liquid on two and Ruskin, Exit, Goodoil, Harmonic and 8com on one.
The TVNZ Student of the Year finalists are.
Anna Paine and Owen Bryson Student Sweatshop Media Design School
Jordan Dale and Ryan Worsfold Keep the drama off the road AUT AdSchool
Kat Tadaki and Jamie Wall Beaurepaires ‘Play Safe’ Media Design School
The Integrated, Titanium Axis and Emerging Talent awards are yet to be judged. These categories will be judged at Executive Juding on 7 May and results revealed at the show on 9 May.