As the entry video shows, Yellow and Colenso believed you could get anything done with Yellow. But in a world dominated by Google, they had to say it loudly. And, like the award-winning Yellow Treehouse before it, Yellow Chocolate did just that. Whether this campaign achieved business results is debateable (Yellow could also be in line for the Creative Accounting Business of the Year), but that's an argument for another day. In keeping with the creative Axis vibe, what is clear is that Colenso came up with a big, complicated idea, the Yellow powers that be were brave enough to run with it and the pair brought the many disparate parts together in the form of a chocolate bar.
Thinking outside the box: James Warburton and Mike Watkins on the future of APN Outdoor and billboards
After a performance that could be compared to stalling in 2017, StopPress sits down with APN Outdoor chief executive James Warburton, and general manager for New Zealand Mike Watkins, to hear how APN Outdoor is tracking financially, approaching the digital rollout and where they see the industry heading in the future.