As the entry video shows, Yellow and Colenso believed you could get anything done with Yellow. But in a world dominated by Google, they had to say it loudly. And, like the award-winning Yellow Treehouse before it, Yellow Chocolate did just that. Whether this campaign achieved business results is debateable (Yellow could also be in line for the Creative Accounting Business of the Year), but that's an argument for another day. In keeping with the creative Axis vibe, what is clear is that Colenso came up with a big, complicated idea, the Yellow powers that be were brave enough to run with it and the pair brought the many disparate parts together in the form of a chocolate bar.
Marketing, advertising & media intelligence
TVNZ has confirmed it is entering into consultation with its staff in relation to proposed changes that will see an overall reduction of roles in its media operations and news teams.