There were entries from over 20 countries in the 2010 edition of the Pentawards, a show dedicated exclusively to the best packaging design in the world, and three Kiwi entries made the cut.
A precious gold went to Grenache Bottle Design (a company created by the founders of Deep Origin) in the ‘Beverages Water’ category for its classy Deep Origin Water bottle; a silver was picked up in the ‘Beverages Spirits’ category by Curious Design for its design of the Distillerie Deinlein 8th Tribe bottle, which adds to the two silvers it picked up last year for its Lol can and Netwon’s Seed packaging design; and the final Kiwi win came courtesy of Degree Design in the 'Luxury Gourmet Food' category, for its design of the Hallertau Heroic beer range.
The ultimate award—the Diamond Best of the Show Pentaward—went to Japanese communication agency ADK for its very curvaceous and ergo dynamic design for HOYU 3210 Emulsion Treatment.
Food: Kolle Rebbe (Germany), for The Deli Garage.
And here are a few other platinum winners across the various categories.
Body: CBX New York (USA), for U by Kotex .
Luxury: Brandimage (France) for Oriens of Van Cleef & Arpels.
Other Markets: Identis (Germany) for out_of_ark®, the wild bags.
With the All Blacks vs Lions matches an occasion for both hardcore enthusiasts and fairweather fans alike, plenty of brands have been quick to grab a slice of the sport's lucrative commercial pie. In honour of this, we present to you our completely arbitrary set of awards for rugby mania in adland.