Who's it for: Mercury Energy by TBWA\Tequila
Why we like it: It's the talented Tiki Taane, and with profits from his song going to Starship Children's Hospital what's not to like? That and the goofy Footrot Flats-esque mixture of animation and reality.
Who's it for: Huntley & Palmer's for Griffin's by Assignment Group Wellington and Plaza Films.
Why we like it: It pokes fun at British stereotypes and at the same time makes consumers think differently about Huntley & Palmer’s crackers through the entertaining—and often quite awkward—experiences of two cheeky, dapper, action-loving cads, Mr Huntley and Mr Palmer.