Couches, crumbed camembert, cultural stereotyping and comedians

  • TVC
  • May 8, 2012
  • Ben Fahy

Youtube VideoWho's it for: Cadbury by DBB and Thick as Thieves

Why we like it: A bravura canine performance, a massive purple couch and a few patriotic sporting tingles that Cadbury can bask in the reflected glow of.

Youtube VideoWho's it for: Hell Pizza by Barnes, Catmur & Friends and Film Construction

Why we like it: There's not nearly enough nerd-tasering on TV these days, so we were pleased to see another twisted ad to showcase Hell's sides (and they've also got a new box to put them in).

Youtube VideoWho's it for: Subway by Publicis Mojo and Flying Fish

Why we like it: Nothing like a bit of comparative advertising/cultural stereotyping to sell some sammies. And we particularly enjoyed the uncanny, upside down geographic resemblance between New Zealand and Italy. Well worth checking out the mashed-ups radio ads too.

Youtube VideoWho's it for: NZ International Comedy Festival

Why we like it: Guy Williams is hilarious. David Farrier's pretty funny too. And there are a whole heaps more clips from local and international comedians on the YouTube channel.

 

 

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A new identity: The rebranding of Invercargill

  • Brand
  • September 25, 2017
  • Elly Strang
A new identity: The rebranding of Invercargill

Invercargill is well known for its wide 'Parisian' boulevards, infamous mayor, the world’s Southern-most McDonalds (we think), an abundance of oysters and cheese rolls, as well as the highest incidence of R-rolling in the country. However, the city hasn't ever established a lasting brand identity, and locals decided the time had come to figure out what the town stood for. Designer Tim Christie talks us through the Invercargill brand’s new “stoic” look and feel.

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