Corks-a-poppin' as Lion's Lindauer welcomed to Death Star*

  • Advertising
  • September 1, 2011
  • StopPress Team
Corks-a-poppin' as Lion's Lindauer welcomed to Death Star*

DDB New Zealand is already cracking open a few celebratory bottles after the cheeky and very clever Steinlager campaign helped win it the whole account (and managed to sell boatloads of classic white cans). And now it's added another big Lion brand to the stable after being handed the Lindauer account without a pitch. 

“Lindauer is already New Zealand’s number one bubbly, it’s 100 percent produced in our own country, and there’s huge potential to grow it even further both on and off-shore," says Justin Mowday, DDB's managing director.

Lindauer was purchased by Lion from Pernod Ricard at the end of 2010, where it was taken care of by TBWA\. And, slightly surprisingly, Lindauer is Lion's third biggest trademark, behind Speight's and Steinlager.

“The addition of Lindauer without a pitch further cements our strong relationship with Lion," he says. "All parts of DDB Group will be working on Lindauer. Interbrand leading design, Mango leading PR and events, RAPP/Tribal leading direct and digital and DDB developing the core brand strategy, communications idea and coordinating the entire campaign. This is a prime example where the breadth and depth of expertise across the group delivers a full solution to our client, in an efficient and cohesive manner."

As well as Steinlager and Lindaeur, DDB also holds Corona, Budweiser, Stella Artois and Lion Red.

*

 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Digital salaries report reveals New Zealand's big earners

  • Tech
  • August 21, 2017
  • Elly Strang
Digital salaries report reveals New Zealand's big earners

With the digital revolution upon us changing the way we work, live and play, the employment outlook for digital professionals is bright. The 2017 Digital Remuneration Report breaks down the incomes of different roles within the industry in Aotearoa, as well as how we fare against our Australian counterparts.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit