Comings, goings, additions, subtractions and other moderately interesting news

  • Advertising
  • April 14, 2010
  • StopPress Team
Comings, goings, additions, subtractions and other moderately interesting news

All the snippets, bites and nuggets needed to ensure your dog maintains a shiny, healthy coat.

In Good Health

Despite difficult times for the magazine sector, ACP Magazines is to add to its stable with Good Health, a new health and wellbeing publication for women. The decision came from research showing these two factors are increasingly important to New Zealand women, with more females than ever actively seeking a healthy lifestyle.

Good Health was first published in Australia 11 years ago as Good Medicine and changed its name to Good Health last year, becoming one of ACP’s strongest performers.

Paul Dykzeul, chief executive of ACP, says the launch is testament to ACP’s on-going commitment to investment in the magazine category with Good Health filling what he thinks is a gap in the market for a high production value health magazine that addresses women’s ongoing pursuit for a more balanced lifestyle.

"Good Health will be in great hands under the editorial direction of Shelley Ferguson, also editor-in-chief of CLEO magazine.”

Paul Gardiner, general manager, advertising sales says it's a good chance for ACP's advertising partners to target these women 25–45 who are hard to reach through other media.

"We are confident this magazine offers the mass reaching health and lifestyle environment that advertisers in the New Zealand market have been waiting for."

The New Zealand edition of Good Health will be on newsstands from 28 June 2010, supported by substantial editorial, production and marketing investment.

Mobile outage

Telecom has announced the appointment of Kieren Cooney as director of mobile. The brave soul will start in the role in June and replace current director of mobile Paul Hamburger, whose contract ends in July.

Cooney will be the responsible for commercial operations of Telecom’s mobile business, such as product management, plans, handsets and roaming, as well as supply chain, retail promotions and sales. The role doesn’t include the management of network infrastructure.

Cooney is currently chief executive of Leading Edge NZ Ltd, Telecom’s retail dealer partner, which runs a network of 60 Telecom branded outlets.

Prior to his four years at Leading Edge, he held key senior roles at Vodafone, including general manager new markets and general manager media and content. During this time he led the launch of the company’s 3G service and the development and growth of its content portal.

Alan Gourdie, Telecom retail chief executive says Cooney was a standout for the role given his close workings with Telecom’s mobile operations over recent years and his impressive local market experience.

“Kieren has been working alongside our mobile and retail teams for some time and has in-depth understanding of the customer experience, sales and service models we work towards. His knowledge of the New Zealand mobile market and understanding of the competitive landscape make him an excellent addition to the retail organisation.”

Car pool

Mitsubishi Motors New Zealand has made two senior appointments in sales and marketing, with Warren Brown becoming general manager sales and marketing and Daniel Cook becoming head of sales and marketing strategy.

Brown first joined the Porirua-based importer as a junior marketer in the late eighties, then headed off to gain sales and finance experience with Toyota and Telecom before returning as national sales manager in 2003. And Cook, who has a first class honours degree in marketing from Victoria University, has managed Mitsubishi’s marketing communications for the past five years. He will be responsible for all marketing and retail sales.

Freeviewers rejoice

Over 5000 votes were cast for the inaugural Freeview Awards, which were created to recognise the platforms'’s growing popularity and to acknowledge the broadcasters, manufacturers and retail and technology partners.

Dick Smith Electronics took out both the best in-store retail experience and best online retail experience categories. Media 7 (TVNZ 7) claimed two trophies for both the best digital-only show and the best show on a channel on Freeview categories. TVNZ 7 led the way in the best digital-only TV channel on Freeview category, with three gongs. TV3 picked up the award for best High Definition TV show on a channel on Freeview with CSI the clear winner.

Check out all the winners here.

“We would like to thank all those Freeviewers who took the time to vote and give us their feedback as well as congratulate the winners of the 2010 Freeview Digital TV and Radio Awards," says Sam Irvine, Freeview general manager. Being an open platform we rely on many organisations and individuals to make Freeview a world class free digital TV and radio service and these awards allow the viewers to show who they think contributes most to that success."

Kiwi Techno

Nielsen Market Intelligence has compiled the list of most popular technology category for domestic traffic for the week to 11 April 2010, with the top five being stuff.co.nz/technology, nzherald.co.nz/technology, geekzone.co.nz, pcworld.co.nz and computerworld.co.nz.

stuff.co.nz/technology have especially shown a strong increase of 17 percent in weekly unique browsers since the last technology ranking six months ago, which compares with nzherald.co.nz/technology's growth of six percent during the same period.

New Zealand's Next Top Woman

NEXT magazine has kicked out the men and announced the launch of the inaugural Woman Of The Year Awards, which aims to  recognise New Zealand woman in five distinctive fields: Health & Science, Arts and Culture, Sports, Business and Community. It is sponsored by Aveeno and will be held annually.

“Every year at NEXT we write hundreds of stories about wonderful New Zealand women in our country achieving amazing things. It became very clear to us that New Zealand needs an award that formally acknowledges these and other role models," says editor Christina Sayers Wickstead.

The first awards will be judged by Sayers Wickstead, Dame Catherine Tizard and, perhaps a little strangely, Dr Gareth Morgan.

“We are looking for a leader – someone who has inspired others through their tenacity, commitment and big picture thinking," says Sayers Wickstead. "Women can nominate themselves or someone who has inspired them. The winner will not be judged on profile, but on a carefully selected set of criteria."

Blame the media

The 2010 CAANZ Media Awards, which is to be held on 6 May at the Hyatt, has sold out, with 610 tickets sold in just over two weeks.

“Those still looking for entry to the hottest media show in town should approach the Hyatt in the first instance and see if there are any waiting jobs on the night," says CAANZ chief executive Rick Osborne.

Green Shoots

CAANZ and the Association of New Zealand Advertisers are hosting an economic and business briefing on Wednesday 28 April entitled Nurturing the Green Shoots, featuring Westpac’s chief economist Brendan O’Donovan and the NBR’s Nevil Gibson. The forum will provide advertisers and agencies with an insight into economic and business conditions likely to be encountered in the second half of 2010, and will assist with business planning and investment decisions.
Wednesday 28 April, 4pm registration, 4.15pm start at Vodafone Theatre, 20 Viaduct Harbour Avenue, Auckland. Networking drinks to follow presentations .
CAANZ/ANZA members $35+GST, non-members $45+GST
RSVP by Friday 23 April to office@caanz.co.nz

Game on, Gambon
The mellifluous tones of Sir Michael Gambon have arrived in New Zealand, after he was enlisted to be the voice of an advertising campaign for Sovereign Assurance created by TBWA\Whybin.

“The stories have a gentle heart and reinforce a genuine love of life with little hints of very human humour. In life, everyone has their favourite memories and moments and these ads really convey that through a variety of carefully selected photographs. I’ve never been to New Zealand – I’m not sure you’d have me – but I hear it's a beautiful country so I intend to rectify that soon. The guys I worked with on the campaign even offered to put me up at their house in true Kiwi style, so I said chaps, you’re on.”
Gambon, who recorded the TVC campaign in London and has the Top Gear racetrack named after him after a particularly aerial lap in the Liana, says his distinctive voice means he can’t do advertisement voice-overs anonymously, like some of his  colleagues.

"Thus I have to be careful what commercials I agree to do. Sovereign impressed me as a company with a good track record, a sound reputation and a strong position in a market that's been under strain in recent times."
Sovereign’s general manager of marketing and communications, Craig Waugh says Gambon was an obvious choice for the company’s new advertising campaign, which will run for two months.

“We needed someone whose voice would connect with the New Zealand market and communicate the strength, stability and dependability of Sovereign. Sir Michael is a wonderful personality with an amazing voice. It conveys just the right tone for the message we want to communicate to potential customers and fits with our positioning of ‘life’s memories and moments’.”

Waugh explains that while the campaign’s over-riding message is that the business is stable and secure, the sentiment is around treasuring the special memories and moments in life which are personal to every individual.

“We were delighted when Sir Michael agreed to lend his strong personal brand – developed through hard work over half a century – to ours. He saw a synergy there, as do we.”

On Trend

Internationally renowned trend forecaster, curator, publisher and educator Li Edelkoort of Trend Union, Paris, is coming to Auckland for a series of presentations on 6 May that will show you the way and the light. Apparently, she "constantly lives in the future" and is widely credited with pioneering trend forecasting as a profession.

She has worked with some of the world’s leading brands and, by studying the links between art, fashion, design and consumer culture and  analysing the concepts, colours and material that will be important two or three years hence, has been honoured by British design mag i-D, British Elle and Time magazine.

‘There is no creation without advance knowledge, and without design, a product cannot exist," she says so d her closely-knit teams orientate professionals in interpreting the evolution of society and the foreshadowing of consumer tastes to come.

Thursday 6 May 6 Auckland presentations:

Resource: fashion and textiles for summer 2011
We Are Family: design and interiors for 2011
Organic Dwelling: biomimicry and architecture beyond 2012
Taking Flight: fashion and textiles for winter 2012

Visit www.colourways.com.au for more details and bookings.

Works of art

A  new internet-based artwork management system has just been released in New Zealand and it aims to assist brand managers/marketing departments control and manage artwork from concept through to printing by placing total control over artwork in the customer’s hands, enabling better management of costs.

"Kiwi companies spend millions of dollars on digital assets yet many may be failing to manage, store or reuse them efficiently' says business director of the Global Artwork Brand Management System (GLAMS BM) Colm McGrath. "The actual asset, which in artwork terms consists of the original digital files, can often end up left with the advertising or creative agency who produced the piece or on the desk of the printer, invariably not in the possession of the organisation which actually owns the asset. This limits an organisation’s ability to re-purpose or leverage the asset, with agencies often charging retrieval or re-working fees for artwork and influencing the choice of printer."

GLAMS creates a central online storage area that accepts all files using recognised industry standards, to provide a single point of proof and allows all involved parties to participate directly in the print production process to generate artwork in a unified tracking and management flow.

"Any company that produces volumes of artwork such as marketing material or packaging will benefit from the GLAMS system. We’re presenting it throughout New Zealand over the coming weeks and that’s the message we will be emphasising in our presentations", he says.

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Aussie agency With Collective expands into New Zealand with ASB as foundation client

  • Advertising
  • May 30, 2017
  • Damien Venuto
Aussie agency With Collective expands into New Zealand with ASB as foundation client

When confirming news that ASB was parting ways with Saatchi & Saatchi after five years, the bank's chief executive Roger Beaumont said his team was finalising details with an agency to take over digital, direct and data-based responsibilities for the business. This agency has now been revealed to be Aussie shop With Collective, which will be expanding into New Zealand as a new arm of the Dentsu Aegis Network.

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