Colenso BBDO was singled out for praise in the role it played helping BBDO win network of the decade in the YoungGuns International awards and also for helping New Zealand reach second place on the list of top performing countries. And these acknowledgments were obviously well-deserved, because it's also taken out the YoungGuns agency of the decade honours.
As number one on the Top 10 agencies of the decade chart, Colenso gets to laugh in the face of larger, fancier non-winners like TBWA\CHIAT\DAY New York in second, USA-wide Crispin Porter + Bogusky in third place and DDB London and Saatchi & Saatchi London in eighth and ninth places. Saatchi & Saatchi Australia came in at 10th place (full list below).
Michael Kean, co-founder of the YoungGuns, which focuses solely on creative leaders under the age of 30, says Colenso BBDO has consistently set the global benchmark for young creative talent, competing and winning against the world’s most reputable agencies and young creatives spanning 50+ countries annually.
“As an agency, Colenso BBDO has long been a top performer on the global stage, so this latest recognition is a true credit to Colenso BBDO’s leadership in their clear desire to foster and develop the next generation of world class creative leaders,” he says.
Colenso's executive creative director Nick Worthington believes the children are our future, that we should treat them well, let them lead the way and show them all the beauty they possess inside.
"The contribution they have made to our agency over the last ten years has been massive. To be recognised as the best in the world for nurturing young talent is awesome and will reinforce New Zealand’s reputation as a breeding ground for some of the world’s hottest creative talent.”
Colenso is the only advertising agency to win YoungGuns agency of the year twice in 2001 and 2008. And some of the Gold Bullet winning campaigns include the exploding billboard on Nelson Street to promote Deadline Couriers and the Yellow Treehouse.
Check out some of the winning Colenso work here.
YoungGuns top 10 agency rankings for the last ten years:
1 ColensoBBDO New Zealand
2 TBWA\CHIAT\Day, New York USA
3 Crispin Porter +Bogusky USA
4 Del Campo Nazca Saatchi & Saatchi Argentina
5 Mother London UK
6 Leo Burnett, Chicago USA
7 Ogilvy & Mather, Mumbai India
8 DDB, London UK
9 Saatchi & Saatchi, London UK
10 Saatchi & Saatchi, Australia Australia