Colenso to carry Kiwi flag at Asian Effectiveness games

  • Advertising
  • March 8, 2010
  • StopPress Team
Colenso to carry Kiwi flag at Asian Effectiveness games

Colenso BBDO has picked up four finalist nods for the Asian Marketing Effectiveness Awards, the most of any agency in Australasia and more than any other agency in the BBDO network. And it's the only Kiwi agency to make the cut.

Youtube Video

V Rocket Pack for Frucor Beverages is a finalist in three categories (‘Best ideas’, ‘Best insights/strategic thinking’ and ‘Most effective use of branded content’) while Primo Extremo for Fonterra Brands is a finalist in the ‘Most effective use of product design and packaging’ category.

Youtube Video

Nick Garrett, Colenso's new freshly squeezed managing director, says recognition for these campaigns validates the agency’s belief that great creative work delivers great business results.

“We are lucky to have clients like Frucor and Fonterra Brands who understand that the most creative work is also the most effective. In the current climate being able to deliver business-transforming ideas has never been more important, and these clients continue to back big ideas as they know these are the ones that are going to get cut through and deliver the results they are looking for.”

The Asian Marketing Effectiveness Awards, which will be held in Shanghai on 25 March, recognise marketing campaigns based on the impact they have on business performance. And the V Rocket Pack campaign, which is also up for four awards at this year’s Axis awards, preceded a significant sales and share increase for the V range.

Winning entries are those that articulate a single business issue, a very clear communications strategy to address that issue and specific and clear results that prove the case.

Colenso BBDO won the Grand Prix at last year’s Asian Marketing Effectiveness Awards for Yellow Treehouse and also currently holds the title of New Zealand’s most effective agency of the year, awarded at last year's New Zealand EFFIES.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Follow the money, part four: Where New Zealand's news media is finding pots of funding gold
features

Follow the money, part four: Where New Zealand's news media is finding pots of funding gold

Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit