Colenso BBDO has won two Webby Awards, which the agency will scoop up during the ceremony in New York next month. One Webby was for the Best Use of Online Media for its Burger King ‘Anti Pre-Roll’ campaign while the other was a ‘People’s Voice’ award in the Best Use of Social Media category for ‘Motel BK’.
The Webbys—aka the Oscars of the internet—honour excellence in five major media types: websites, interactive advertising and media, online film and video, mobile sites and apps, and Social. The 2015 nominees were selected from 13,000 entries from all 50 US states and from 60 countries worldwide. Two honours are presented in every category – The Webby Award and The Webby People’s Voice Award. Members of the International Academy of Digital Arts and Sciences (IADAS) select the five nominees for both awards in each category, including the winners (underneath that there are also honoree awards). The Webby’s People’s Voice is awarded by the voting public.
Colenso BBDO digital planning director Neville Doyle says: “For the last 19 years the Webbys have led the way when it comes to honouring excellence in digital media. As the New York Times put it, they are ‘the internet’s highest honour’. With over two million votes cast in this year’s ‘People’s Voice’ part of the awards, we are utterly delighted that our Motel Burger King campaign was seen by the rest of the internet as worthy of their support. For us then to also have another campaign selected by the judging panel as the Best Use of Online Media is truly special. We are all absolutely stoked.”
Colenso BBDO chief executive officer Nick Garrett is equally pleased, saying: “In recent years, we’ve made a huge investment in our digital capabilities so we can create truly integrated work for our clients that really works. We’ve also entered the Webby Awards a number of times and only ever won one award, so to pick up twice in one year is fantastic news. But more importantly it shows we are heading in the right direction.”
DDB NZ's #BringDownTheKing campaign for Sky TV scored two nominations in events and publishing and media and an honoree award for live experiences. It received another honoree nod for Steinlager's 'change the bottle, change the game'.
Clemenger BBDO Wellington earned itself three nominee nods, two for NZTA's 'Mistakes' for drama and public service/activism and one for its anti-drug driving Snapchat campaign called 'Tinnyvision' in native advertising. It received two more honorees for 'Tinnyvision' and one more for 'Blazed'.
Springload, which designs websites and applications, is a nominee this year for 'On the Fence' in political blog/websites, its collaboration with Massey University. 'On the Fence' is a web tool that Springload says helped 140,000 users make a decision about who to vote for in the New Zealand 2014 General Election. It also encouraged 30,000 non-voting 18- to 34-year-olds to vote, representing seven percent of the total eligible youth population.
Special Group Auckland was also nominated in the email marketing category and was also listed as an honoree for Paspaley Pearls campaign.
This year’s award winners included a host of well-known names, including Netflix, Buzzfeed, Hyperlapse, Imgur, Jimmy Fallon, DoSomething.org, Twitch, Grumpy Cat, Funny or Die, Kid President, League of Legends, Too Many Cooks, Monument Valley, Michelle Phan, Jimmy Kimmel Live! and Vice Media.
The awards ceremony will be held on 18 May and will be hosted by Broadcity star Hannibal Buress.