BBDO put more trophies in the treehouse

  • News
  • November 18, 2009
  • StopPress Team
BBDO put more trophies in the treehouse

yellow treehouseColenso BBDO/AIM Proximity have a few more trophies to put on the treehouse mantelpiece after it was given some big ups at the Digital Media Awards in Shanghai.

The Yellow treehouse took out the platinum award for best digital campaign of the year (as well as two other gold awards) and BBDO/AIM Proximity was named digital agency of the year.

Chris Baylis, ECD at Tribal DDB Amsterdam and chairman of the Digital Media Awards judges, said the work "fulfilled the maxim that people go online to find something worth talking about".

“This isn’t advertising, this is an experiment, it’s a project, it’s testing the theory of Yellow,” he said.

Along with the Yellow treehouse awards, Colenso/AIM Proximity picked up a silver for The Warehouse's 'Get the Secret', and bronzes for the Vodafone 'Pass the Parcel' for and the V $100 cash drop. And Tribal DDB/Rapp nabbed a silver for ANZ's 'Getting U Thru', making a grand Kiwi total of seven.

Check out all the winners here.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


TVNZ-NZ Marketing Awards 2016: Subaru moves beyond the Legacy

When Subaru New Zealand got the call that its flagship Legacy model was being discontinued worldwide, it decided to put all its eggs in a ...

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit