Colenso BBDO/AIM Proximity have a few more trophies to put on the treehouse mantelpiece after it was given some big ups at the Digital Media Awards in Shanghai.
The Yellow treehouse took out the platinum award for best digital campaign of the year (as well as two other gold awards) and BBDO/AIM Proximity was named digital agency of the year. Chris Baylis, ECD at Tribal DDB Amsterdam and chairman of the Digital Media Awards judges, said the work "fulfilled the maxim that people go online to find something worth talking about".
“This isn’t advertising, this is an experiment, it’s a project, it’s testing the theory of Yellow,” he said.
Along with the Yellow treehouse awards, Colenso/AIM Proximity picked up a silver for The Warehouse's 'Get the Secret', and bronzes for the Vodafone 'Pass the Parcel' for and the V $100 cash drop. And Tribal DDB/Rapp nabbed a silver for ANZ's 'Getting U Thru', making a grand Kiwi total of seven.
While the industry focus is often placed on flashy bits happening on the surface, Contact Energy chief customer officer Vena Crawley says it's often the hard graft beneath the surface that makes the difference.