Colenso leads Caples finalists, wins big at Digital Media Awards Asia

  • Advertising
  • November 28, 2011
  • StopPress Team
Colenso leads Caples finalists, wins big at Digital Media Awards Asia

The finalists of the direct and interactive marketing showcase that is the John Caples Awards have been announced, with Colenso on top from the local shops with 18 nods, followed by DDB and Rapp Tribal with nine, DraftFCB with seven, AIM Proximity and Republik with three, and .99, Publicis Mojo, Clemenger BBDO and Special Group on one. And in other awards news, Colenso dominated the Digital Media Awards Asia awards recently with two golds and three silvers, while Naked won silver for Powerade Challenge and Rapp Tribal won bronze for Telecom.

More than 700 entries in 30 categories underwent two days of scrutiny from the world's top creative directors for the 34th John Caples Awards. And the winners will be announced at a ceremony in March.

And the Kiwi finalists are:

AMBIENT/GUERRILLA MARKETING

Beautify Your City - A Rubbish Idea
Colenso BBDO

Carmonica, DraftFCB

Angels, Publicis Mojo

BRANDED WEBSITE

New World Easter Hunt, .99

DIRECT MAIL DIMENSIONAL, OVER $5 COST-PER-PIECE .

Yellow Apples, DDB Group Rapp Tribal New Zealand

Fujikistan, Republik Communications

DIRECT MAIL DIMENSIONAL, UNDER $5 COST-PER-PIECE

Vacuum Cleaner Bags, DraftFCB

DIRECT MAIL, CUSTOMER RETENTION

Big Thank You, DDB Group Rapp Tribal New Zealand

DIRECT MAIL, FLAT (1-500 PIECES)

Knitted Envelope, DraftFCB

CAMPAIGN MICROSITE

FJ Top to Bottom off road - 60 Years of Land Cruiser, AIM Proximity

Doggelganger, Colenso BBDO

MOBILE APP

Impulse Saver, Colenso BBDO

VIRAL VIDEO MARKETING

Rear View Girls, Colenso BBDO

ONLINE

Living Office Banner, Special Group

OUT OF HOME

Yellow Local, Colenso BBDO

PRINT

Yellow Local, Colenso BBDO

PRINT COLLATERAL, NON-MAIL

Beautify Your City - A Rubbish Idea, Colenso BBDO

EFFIE Awards, DraftFCB

RADIO AND PODCAST

Sports Stories Before Bedtime, DraftFCB

RETENTION/LOYALTY, NON-MAIL

Looking good in Yellow, DDB Group Rapp Tribal New Zealand

SOCIAL MEDIA

Maxit Jobs, Colenso BBDO

Shortland Street Summer Fling, Colenso BBDO

The Schmancy App, DDB Group Rapp Tribal New Zealand

Say No to Naff Facebook, DraftFCB

SPCA Make Friends, DraftFCB

DIRECT RESPONSE TV

Don't Bail Out, Clemenger BBDO Ltd

Yellow Local, Colenso BBDO

INTERACTIVE CAMPAIGN

FJ Top to Bottom off road - 60 Years of Land Cruiser, AIM Proximity and Saatchi & Saatchi

Share the Joy, DDB Group Rapp Tribal New Zealand

Welcome the World, DDB Group Rapp Tribal New Zealand

INTEGRATED CAMPAIGN

What's Your Dulux Colour of New Zealand?, Clemenger BBDO

Impulse Saver, Colenso BBDO

Skate Pinball, Colenso BBDO

V Paintball, Colenso BBDO

Believe, DDB Group Rapp Tribal New Zealand

Share the Joy, DDB Group Rapp Tribal New Zealand

Warnie Chicken Bites, DDB Group Rapp Tribal New Zealand

LAUNCH CAMPAIGN

FJ Top to Bottom off road - 60 Years of Land Cruiser, AIM Proximity and Saatchi & Saatchi

Skate Pinball, Colenso BBDO

Doggelganger, Colenso BBDO

Impulse Saver, Colenso BBDO

BEST ART DIRECTION

Fujikistan, Republik Communications

BEST COPYWRITING


Fujikistan, Republik Communication


CREATIVE USE OF TECHNOLOGY


Doggelganger, Colenso BBDO

Impulse Saver, Colenso BBDO



 

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