The finalists of the direct and interactive marketing showcase that is the John Caples Awards have been announced, with Colenso on top from the local shops with 18 nods, followed by DDB and Rapp Tribal with nine, DraftFCB with seven, AIM Proximity and Republik with three, and .99, Publicis Mojo, Clemenger BBDO and Special Group on one. And in other awards news, Colenso dominated the Digital Media Awards Asia awards recently with two golds and three silvers, while Naked won silver for Powerade Challenge and Rapp Tribal won bronze for Telecom.
More than 700 entries in 30 categories underwent two days of scrutiny from the world’s top creative directors for the 34th John Caples Awards. And the winners will be announced at a ceremony in March.
And the Kiwi finalists are:
AMBIENT/GUERRILLA MARKETING
Beautify Your City – A Rubbish Idea
Colenso BBDO
Carmonica, DraftFCB
Angels, Publicis Mojo
BRANDED WEBSITE
New World Easter Hunt, .99
DIRECT MAIL DIMENSIONAL, OVER $5 COST-PER-PIECE .
Yellow Apples, DDB Group Rapp Tribal New Zealand
Fujikistan, Republik Communications
DIRECT MAIL DIMENSIONAL, UNDER $5 COST-PER-PIECE
Vacuum Cleaner Bags, DraftFCB
DIRECT MAIL, CUSTOMER RETENTION
Big Thank You, DDB Group Rapp Tribal New Zealand
DIRECT MAIL, FLAT (1-500 PIECES)
Knitted Envelope, DraftFCB
CAMPAIGN MICROSITE
FJ Top to Bottom off road – 60 Years of Land Cruiser, AIM Proximity
Doggelganger, Colenso BBDO
MOBILE APP
Impulse Saver, Colenso BBDO
VIRAL VIDEO MARKETING
Rear View Girls, Colenso BBDO
ONLINE
Living Office Banner, Special Group
OUT OF HOME
Yellow Local, Colenso BBDO
Yellow Local, Colenso BBDO
PRINT COLLATERAL, NON-MAIL
Beautify Your City – A Rubbish Idea, Colenso BBDO
EFFIE Awards, DraftFCB
RADIO AND PODCAST
Sports Stories Before Bedtime, DraftFCB
RETENTION/LOYALTY, NON-MAIL
Looking good in Yellow, DDB Group Rapp Tribal New Zealand
SOCIAL MEDIA
Maxit Jobs, Colenso BBDO
Shortland Street Summer Fling, Colenso BBDO
The Schmancy App, DDB Group Rapp Tribal New Zealand
Say No to Naff Facebook, DraftFCB
SPCA Make Friends, DraftFCB
DIRECT RESPONSE TV
Don’t Bail Out, Clemenger BBDO Ltd
Yellow Local, Colenso BBDO
INTERACTIVE CAMPAIGN
FJ Top to Bottom off road – 60 Years of Land Cruiser, AIM Proximity and Saatchi & Saatchi
Share the Joy, DDB Group Rapp Tribal New Zealand
Welcome the World, DDB Group Rapp Tribal New Zealand
INTEGRATED CAMPAIGN
What’s Your Dulux Colour of New Zealand?, Clemenger BBDO
Impulse Saver, Colenso BBDO
Skate Pinball, Colenso BBDO
V Paintball, Colenso BBDO
Believe, DDB Group Rapp Tribal New Zealand
Share the Joy, DDB Group Rapp Tribal New Zealand
Warnie Chicken Bites, DDB Group Rapp Tribal New Zealand
LAUNCH CAMPAIGN
FJ Top to Bottom off road – 60 Years of Land Cruiser, AIM Proximity and Saatchi & Saatchi
Skate Pinball, Colenso BBDO
Doggelganger, Colenso BBDO
Impulse Saver, Colenso BBDO
BEST ART DIRECTION
Fujikistan, Republik Communications
BEST COPYWRITING
Fujikistan, Republik Communication
CREATIVE USE OF TECHNOLOGY
Doggelganger, Colenso BBDO
Impulse Saver, Colenso BBDO