Colenso feels the burn with Les Mills International

  • Advertising
  • September 26, 2011
  • StopPress Team
Colenso feels the burn with Les Mills International

It's been a difficult few months for Colenso, with Vodafone pulling the pin and moving up the road to .99 before a full pitch kicks off. But the good news is starting to filter back in: executive creative director Nick Worthington has just returned from Spikes Asia with an impressive haul of medals and it has also won the Les Mills International account. 

“It’s an exciting business to be part of, and the chance to work on an iconic Kiwi brand and success story, facing the challenge of expanding into dynamic and competitive markets, is fantastic," says managing director Nick Garrett. “There was an instant chemistry with the LMI team from day one. Their enthusiasm and passion was infectious and we are excited about the opportunities ahead.”

The work for Les Mills International, which won the export award at this year's TVNZ-NZ Marketing Awards for Sh'Bam and CX30, will support its international expansion, with a particular focus on growing the US market, and will touch on most disciplines, with a heavy business-to-business focus for a network of international instructors and health clubs, and also involve consumer-facing communications.

Andrew Young, the new marketing director of Les Mills International, says it was important to find an agency with global presence and insights that could provide creative expertise in key offshore markets.

“Our global marketing team is based in Auckland, but our collateral needs to reflect our very different consumer groups. That means providing sales and marketing resources that meet the needs of 14,000 licensed clubs, 90,000 plus instructors, and millions of gym members across 80 countries ... The fitness industry is highly competitive, so we need to show club owners and club members that our programmes deliver amazing results, based on innovation and ongoing creativity. Our brand is all about challenge and inspiration – that’s the magic of Les Mills that we need to showcase to the world."

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Best of StopPress 2018

  • Media
  • December 14, 2018
  • StopPress Team
The Best of StopPress 2018

Before we shut down our computers and leave the StopPress comment section unattended (to a degree) over the Christmas/New Year break, we take a look at the highs and lows from the last 365 days with the top 10 StopPress stories.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit