It's difficult to get too excited about the announcement of the AXIS finalists given what's happening in Christchurch at the moment. But the world keeps turning and after 50 judges spent three days going through 650 entries across 43 different categories, the rather long shortlist for the 31st instalment of the creative awards has been released. And, after some exhaustive counting, Colenso BBDO came out on top with 75 finalist nods, followed by DDB on 55 and DraftFCB on 49. Download the pdf here. Axis Finalist List.
As for the other agencies, Special Group steamed into fourth spot with 19, TBWA\ 15, Ogilvy 12, DDB Group NZ Rapp Tribal 10, Clemenger BBDO 9, Saatchi & Saatchi 8 and AIM proximity 7, while .99, Barnes, Catmur & Friends, M&C Saatchi and JWT all received 4. Publicis Mojo got 2 and Droga 5 and BIG got 1.
As for the production houses, Robber's Dog took first with nine, then Capital City films with 8, Curious and The Sweet Shop with 6, Goodoil and Thick as Thieves with 3, Flying Fish with two and Yukfoo, Oktobor, Watermark, Film Construction and Watermark with 1. Liquid Studios earned 10 nods n the sound categories, with Franklin Rd on 4.
“A big thank you to all who gave their time to help judge," says convenor of judges Tony Bradbourne. "It was great to have such a broad spectrum of talent giving their opinion of the entries. Now it’s over to the international judges."
All those wanting to head along on 31 March can download the AXIS Award show ticket order form here, complete with your preferred number of tickets and email or fax to firstname.lastname@example.org. This year it's being held at the massive (and hopefully slightly more acoustically suitable) Vector Arena.
The AXIS Creative Function is scheduled for 30 March and tickets are on sale from Monday 28 February.