Colenso, DDB and Alt Group top Kiwi ranks at One Show shortlist party

  • Advertising
  • April 27, 2011
  • Ben Fahy
Colenso, DDB and Alt Group top Kiwi ranks at One Show shortlist party

Finalists for the One Show have been announced and 24 Kiwi entries made the cut, up from nine last year. Colenso leads the Kiwi pack with seven contenders and more recognition for both Yellow Chocolate and  TVNZ's The Pacific campaign; DDB is just one back on six, with the good old reliable Sky Arts Channel work again finding plenty of favour; and Alt Group got three shortlistings in the design category. Clemenger BBDO and DraftFCB got two, while JWT, Special Group, Saatchi & Saatchi, AIM Proximity Wellington and TBWA\ all got one each. There were no finalists in the College section.

One Show:


  • 01B: Newspaper: Full Page or Spread - Campaign DB Beer- The Untold Story Colenso BBDO Auckland

  • 04A: Out of Home - Single Booksellers NZ Book Sculpture Clemenger BBDO Wellington

  • 04A: Out of Home - Single Whitcoulls Read More Movies Clockwork Orange DraftFCB  Auckland

  • 04A: Out of Home - Single Nestle Kit Kat Chairs JWT  Auckland

  • 04B: Out of Home - Campaign Whitcoulls Clockwork Orange, Willy Wonka, Dragon Tattoo DraftFCB Auckland

  • 06C: P.O.P and In-store - Single Booksellers NZ Book Sculpture Clemenger BBDO Wellington

  • 07G: Public Service: Radio - Single Coastguard NZ  Panic Station DDB New Zealand Auckland

  • 08A: Radio - Single SKY Television Pollock DDB New Zealand Auckland

  • 08A: Radio - Single SKY Television Van Gogh DDB New Zealand Auckland

  • 08B: Radio - Campaign SKY Television Rothko, Pollock, Van Gogh DDB New Zealand Auckland

  • 09A: Television: Over :30 - Single Vodafone Double Back Colenso BBDO Auckland

  • 12B: Non-Broadcast - Campaign Adidas, All Blacks NZRU Adidas, Give Your All TBWA/Tequila Auckland

  • 13B: Innovation in Advertising - Campaign Yellow Pages  Yellow Chocolate Colenso BBDO Auckland

  • 13B: Innovation in Advertising - Campaign SKY Television Through Someone Elses Eyes DDB New Zealand Auckland

  • 14A: Integrated Branding Campaign Yellow Pages  Yellow Chocolate Colenso BBDO Auckland

  • 14A: Integrated Branding Campaign TVNZ Real Stories Colenso BBDO Auckland

  • 15A: Experiential Advertising TVNZ Dog Fight Colenso BBDO Auckland


One Show Interactive:

  • 03B: Banners - Fixed Space - Single Orcon Business Banner Special Group Auckland

  • 03F: Environmental / Experiential  - Single Toyota New Zealand Nimble as a Mouse Saatchi & Saatchi, New Zealand Auckland

  • 04H: Public Service/ Non-Profit - Campaign NZTA Crash Test Eggs Aim Proximity Limited Wellington


One Show Design:

  • 01B: Booklet/Brochure Auckland Museum I AM Campaign Booklet Alt Group Ponsonby

  • 02B: Corporate Identity - Campaign Auckland Museum I AM campaign identity Alt Group Ponsonby

  • 05F: Collateral: Self-promotion  DDB Group New Zealand Animated Calendar DDB New Zealand Auckland

  • 12B: Typography - Campaign Black Grace Verses Alt Group Ponsonby

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