Big ups to Colenso's Nick Worthington (pictured) who was crowned best executive creative director in the world, and James Hurman the second-best planner. Colenso BBDO Auckland was ranked fifth best agency in the world on this year's Big Won list by Directory. Big Won awards are won by winning the most awards. Worthington can now brag that he's officially got a Big Won. The rankings were compiled from some 6,000 awards won by 4,000-plus campaigns on behalf of nearly 2,500 clients by 1,300 agencies in 2011. The next best Kiwi agency was Draft FCB in 21st place, followed by DDB in 34th place. BBDO New York topped the list, and in fact BBDO was the top network, occupying five spots on the top ten list across various global branches. Colenso BBDO has been named the world's best direct agency, with DraftFCB hot on its heels as the runnerup. Colenso BBDO was also named the world's best direct agency, with DraftFCB hot on its heels as the runnerup. DraftFCB's The Journal campaign was named second-best direct campaign.