It's been a good couple of days for Colenso: it's well and truly leading the pack with its EFFIE shortlistings and now BBDO has been named the YoungGuns Network of the Decade by YoungGuns International on account of the vast array of metal the network has won since the awards were founded ten years ago.
YoungGuns aims to recognise the hottest creative talent under 30 and the awards organisers made special mention of Colenso BBDO as the only agency to have been named YoungGuns Agency of the Year twice (2001 and 2008). BBDO has been named YoungGuns Network of the Year three times (2001, 2004 and 2008) and it has been awarded more Gold Bullets than any other network.
Executive creative director Nick Worthington says it's always great to see young talent recognised on the international stage, but it's even better to see how well New Zealand does against the best countries in the world.
"We've always been told New Zealand punches above its weight, but it's nice to have a bit of proof," he says.
Kristian Barnes, co-founder of the YGAward says BBDO has, over the last decade, clearly demonstrated that it consistently incubated some of the best young talent globally.
"This award is significant in that it recognises the investment BBDO has placed in nurturing young talent. The creativity and young talent within the network speaks for itself.