All the Lions have been delivered at Cannes and Colenso BBDO has easily topped the Kiwi agency list, bringing home a record haul of ten leonine friends (three Gold, four Silver and three Bronze), out of a total of 25 for Kiwi agencies.
The last category awards were handed out over the weekend, with the 'Taste of Yellow Chocolate' winning a Silver Lion in the Titanium and Integrated category, widely regarded as the big daddy award of the lot with just 26 entries getting through to the shortlist stage. Colenso's executive creative director Nick Worthington was on the Titanium and Integrated jury but stressed that he did in fact leave the room when it was being judged (although fictional sources report he did come back into the room very shortly after with a 'Groucho Marx' mask).
Colenso's beautiful 'Going West' campaign to promote reading for the NZ Book Council also took home two Film Craft (a new category this year) Gold Lions, one for Animation and one for Sound Design. Phillips 'The Gift' by RSA Films in London took out the Grand Prix. Sadly, despite having five finalists in the Film category (seven if you count Kiwi outfits working for overseas clients), there were no Kiwi Lions to be seen. There were men on horses, however, with the outstanding Old Spice 'The man your man could smell like' taking the Grand Prix.
DDB's Live Rescue for Coastguard NZ missed out on a prize in another new category, the Grand Prix for Good, which was won by the Metropolitan Police campaign by Abbott Mead Vickers BBDO, London 'Choose a different ending', a modern take on the choose your own adventure style book that used annotation technology on YouTube to try and quell knife crime.
Colenso's managing director Nick Garrett says the team are extremely very proud of the result, not only because it was a record haul for the agency, but "because we did well across a range of ideas in multiple categories".
"The level of competition gets higher and higher every year, so it is very rewarding to see our ideas and the other New Zealand work recognised by our international peers. We are particularly pleased with the Silver Lion for Yellow Chocolate in the Integrated Category because it is the toughest category of the lot. On top of this, we are chuffed for our BBDO colleagues from around the world because they have won the 'Agency Network of the Year’ title again and we can feel very satisfied about Colenso’s role in that success."
Worthington says it was a vintage year at Cannes for New Zealand agencies and clients, especially with the Grand Prix Direct winning efforts of Special Group, and the only problem with being so visible to the rest of the world, he says "is that they’ll want to nick our talent.”
The special awards, which are calculated on the number of Lions each winner received throughout the festival, either in specific categories or across the board, were also handed out over the weekend, with Abbot Mead Vickers BBDO, London, taking out Direct Agency of the Year, Leo Burnett Sydney winning Media Agency of the Year (the only Australasian agency to feature in the special awards), Crispin Porter + Bogusky winning Interactive Agency of the Year, Jung von Matt, Hamburg, taking the new Independent agency of the Year, Almap BBDO winning Agency of the Year, BBDO taking Network of the Year andMJZ, from the US, taking the Palme d'Or for best production company.
If you're game, you can check out all the results from this behemoth of a festival here.