Colenso BBDO/Proximity on top as NZ Direct Marketing awards finalists announced

  • Direct
  • November 28, 2014
  • StopPress Team
Colenso BBDO/Proximity on top as NZ Direct Marketing awards finalists announced

The finalists of the NZ Direct Marketing Awards have been announced and perennial award-hoggers Colenso BBDO/Proximity are in the lead with 18 nods, followed by justONE/.99 with 16, FCB with ten, and Chemistry Interaction with eight. 

Affinity ID is next on six, Barnes Catmur & Friends, Twenty, Young & Shand and Rapp all have five and Federation has four. 

Westpac New Zealand, AA Insurance and Foodstuffs New Zealand are in the running for The Keith Norris Direct Marketing Organisation of the Year; Air New Zealand's Annabelle Fowler, Spark's Bonnie Law, Foodstuffs' Emily Blumenthal and Heart Foundation's Gail McIntyre are up for the Direct Marketer of the Year; and two teams from AUT and one from Otago University are gunning for the NZ Post Student Marketer of the Year Award. 

The NZDM Awards consist of industry sector categories that enable campaigns to be assessed against their competitors, and channel awards that represent the multi-channel environment direct marketers operate in. All this year's industry and channel gold award recipients will be judged by a panel of industry experts who will decide which campaign has risen to the top. 

“The competition was stronger than ever this year, with a 19 percent increase in the number of overall entries and the industry and channel awards each recording over a 30 percent increase in entries," says Marketing Association chief executive Michael Pryor. "It’s also evident to see the depth of investment that organisations are putting into the engine room of direct, digital and interactive marketing with Nexus entries 25 percent up on last year. With recent Supreme winners (V Motion and iSite Media) held up as the benchmarks of excellence, our judges will have their hands full this year selecting another deserving winner from among the finalists." 

For the first time and in response to industry feedback, winners of the craft awards that celebrate the ‘art’ of the individual elements within response marketing, will be recognised with gold, silver or bronze.

Winners will be unveiled at the Awards Night on Thursday 26 February 2015 at The Langham, Auckland. Ticket bookings can be made online at www.nzdmawards.co.nz.

Industry and Channel Finalists

Campaign Name

Entrant

Nominee

A More Appealing Christmas

Twenty

Heart Foundation

A Present's Not A Present Till It’s Wrapped

FCB

Paper Plus

AA Insurance In It For Life Programme

Twenty

AA Insurance

AMI Digital Conversation Generator

Chemistry Interaction

IAG

Anti Pre-Roll

Colenso BBDO/Proximity

Burger King

BLACKCAPS Priority Ticketing

SpeakData

New Zealand Cricket

Combine The Codes

Sugar&Partners

TAB

Confirmation 2014

WooHoo NZ Tax Refunds

Contracting 2014

justONE & .99

Genesis Energy

Countdown Spend Stretch

Affinity ID & Ogilvy

Progressive Enterprises

Dating The Dead

Young & Shand

TVNZ

EmotionScan

Colenso BBDO/Proximity

Bank of New Zealand

Farmers Christmas Gift Globe

.99

Farmers Trading Company

Feel Better February

Colenso BBDO/Proximity

Fonterra Tip Top - Symbio

Fly Buys Points Summary Packs

Loyalty New Zealand

Founders: Join The Family

Barnes, Catmur & Friends

Boundary Road Brewery

Getting Clubcard Into Shopper's Wallets

justONE

Foodstuffs New Zealand

GIB SuperlineTM - No Compromises - The Way To Boost Business Profitability

justONE

GIB

Heel-Tapping Retail Success

justONE

Ziera Shoes

Home Advantage

Colenso BBDO/Proximity

Bank of New Zealand

Home Loan Top Up

Colenso BBDO/Proximity

Bank of New Zealand

Honda Pioneer: The Long Way

Chemistry Interaction

Blue Wing Honda

Joining Our Customers' Conversation

justONE

GIB

Lapsed Shopper Re-engagement Programme

Loyalty NZ

Z Energy

Let's Talk About Lightbox

Bloggers Club

Lightbox NZ Ltd - part of
Spark Digital Ventures

Life Flight Trust Christmas Appeal 2013

The Life Flight Trust

Lotto NZ: WinWin - Together We Create Winners

Chemistry Interaction

Lotto New Zealand

Love Your City

Colenso BBDO/Proximity

Heart of The City

Map the Country

Chemistry Interaction

IAG 

Maritime Partners In Safety

FCB

Maritime New Zealand

Maybelline New York Get A Little Lippy

.99

L'Oreal

Member Tax Credits Information Programme - Helping Members Make The Most Of Their KiwiSaver Benefits

FCB

ANZ New Zealand Investments

Message In A Bottle

FCB

Sony NZ

Mobile Dynamic Always On

RAPP

Spark

Motel Burger King

Colenso BBDO/Proximity

Burger King

myCountdown - Delivering Dividends Through Hyper-Personalisation

Affinity ID

Progressive Enterprises

MyLotto - Newbie Optimisation

justONE

Lotto New Zealand

MyLotto Onboarding Gets A Wahoo

justONE

Lotto New Zealand

New Domestic Seats

FCB

Air New Zealand

New World's Little Shop Mini Clubcard

justONE & .99

Foodstuffs New Zealand

New Zealand's Most Punctual Domestic Airline

Barnes, Catmur & Friends

Jetstar New Zealand

Open Polytechnic Prospecting Campaign

Open Polytechnic

Oxfam New Zeland Typhoon Haiyan Emergency Response

Pareto Fundraising

Oxfam New Zealand

People's Stories

FCB

Noel Leeming

Q Card Swipe

Federation

Fisher & Paykel Finance

Rabbit Billboard

Barnes, Catmur & Friends

Hell Pizza

Red Puppy Appeal 2014

Federation

Blind Foundation

Red Puppy Bikkie Day 2014

Federation

Blind Foundation

Roses For You

Young & Shand

Mondelez

Share For Dogs

Colenso BBDO/Proximity

Mars - PEDIGREE Adoption Drive

Sharing The Love

Chemistry Interaction

IAG 

Shave For A Cure 2014

.99

Leukaemia & Blood Cancer New Zealand

Shopping Just Got More Rewarding. The Launch of New World Clubcard

justONE

Foodstuffs New Zealand

Simon The Sloth DRTV

Chemistry Interaction

LifeDirect by TradeMe

Sovereign RPM - Rockstar Rewards

Chemistry Interaction

Sovereign Insurance

Spark Broadband Acquisition

RAPP

Spark

Spend Stretch 3 - Onecard Booster

Affinity ID & Ogilvy

Progressive Enterprises

TAB Best Bets - Engagement And Activation Through Relevance!

TAB

The Colonel's Burger Builder

Young & Shand

KFC

The Great Monteith's Meatpack Hunt

Colenso BBDO/Proximity

DB Breweries/Heineken NZ

The People's Film

Colenso BBDO/Proximity

Volkswagen

The Silent Treatment: Fighting Silence With Silence

.99

Leukaemia & Blood Cancer
New Zealand

Time to Celebrate Teachers - PMs Education Awards

FCB

TeachNZ (Ministry of Education)

Top Up To Cash In

Mercer (N.Z.) Limited

Using Influencers to Unleash Jacob's Ghost

Young & Shand

Beam Global

Who's Got Your House Keys?

Twenty

AA Insurance

Winter Appeal

RAPP

Auckland City Mission

Wrong Delivery

Hunch

MS Auckland

YouMoney Pool Of Prizes

Colenso BBDO/Proximity

Bank of New Zealand

Craft Finalists

Campaign Name

Entrant

Nominee

AA Insurance In It For Life Programme

Twenty

AA Insurance

Anti Pre-Roll

Colenso BBDO/Proximity

Burger King

BLACKCAPS Priority Ticketing

SpeakData

New Zealand Cricket

Countdown Spend Stretch

Affinity ID & Ogilvy

Progressive Enterprises

EmotionScan

Colenso BBDO/Proximity

Bank of New Zealand

Founders: Join The Family

Barnes, Catmur & Friends

Boundary Road Brewery

GIB SuperlineTM - No Compromises

justONE

GIB

Honda Pioneer: The Long Way

Chemistry Interaction

Blue Wing Honda

Message In A Bottle

FCB

Sony NZ

Motel Burger King

Colenso BBDO/Proximity

Burger King

myCountdown - Delivering Dividends Through Hyper-Personalisation

Affinity ID

Progressive Enterprises

Open Polytechnic Prospecting Campaign

Open Polytechnic

Q Card Swipe

Federation

Fisher & Paykel Finance

Rabbit Billboard

Barnes, Catmur & Friends

Hell Pizza

Share For Dogs

Colenso BBDO/Proximity

Mars - PEDIGREE Adoption Drive

Shave For A Cure 2014

.99

Leukaemia & Blood Cancer
New Zealand

TAB Best Bets - Engagement And Activation Through Relevance!

TAB

The Great Monteith's Meatpack Hunt

Colenso BBDO/Proximity

DB Breweries/Heineken NZ

The People's Film

Colenso BBDO/Proximity

Volkswagen

The Silent Treatment: Fighting Silence With Silence

.99

Leukaemia & Blood Cancer
New Zealand

Nexus Finalists

Campaign Name

Entrant

Nominee

AA Insurance In It For Life Programme

Twenty

AA Insurance

Agile Analytics

Spark & Data Insight

Spark

BLACKCAPS Priority Ticketing

SpeakData

New Zealand Cricket

Dating The Dead

Young & Shand

TVNZ

Kiwibank Home Hunter

Kiwibank & Data Insight

Kiwibank

Let's Talk About Lightbox

Bloggers Club

Lightbox NZ Ltd - part of
Spark Digital Ventures

Message In A Bottle

FCB

Sony NZ

Mobile Dynamic Always On

RAPP

Spark

myCountdown - Delivering Dividends Through Hyper-Personalisation

Affinity ID

Progressive Enterprises

People's Stories

FCB

Noel Leeming

Share For Dogs

Colenso BBDO/Proximity

Mars - PEDIGREE Adoption Drive

Spark Broadband Acquisition

RAPP

Spark

TAB Best Bets - Engagement And Activation Through Relevance!

TAB


Special Finalists

Category

Finalist

Finalist Company

The Keith Norris Direct Marketing Organisation of the Year

Westpac New Zealand

The Keith Norris Direct Marketing Organisation of the Year

AA Insurance

The Keith Norris Direct Marketing Organisation of the Year

Foodstuffs New Zealand

Direct Marketer of the Year

Annabelle Fowler

Direct Marketer of the Year

Bonnie Law

Direct Marketer of the Year

Emily Blumenthal

Direct Marketer of the Year

Gail McIntyre

New Zealand Post Student Marketer of the Year Finalists

Finalist

Finalist Company

Gabriel Mathieson, Johnny Sekbraoudine

& Nathan Wilson

Otago Brandbach

#You had me at Bacon

Lara Kingsbeer, Billy Worthington &
George Howes

AUT

Animal Movement

Julia Davies, Stacey McLeod & Amber Callanan

AUT

Pet Approved

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