After picking up agency of the year in the inaugural Asia Pacific Effie Awards earlier in the year, Colenso BBDO has followed it up with a good haul at the Asian Marketing Effectiveness and Strategy Awards (AMES) in Singapore. And Saatchi & Saatchi was hot on its heels.
The AMES recognise Asia Pacific’s foremost clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. And from Colenso’s five finalists in the effectiveness category, Tip Top won gold for Feel Tip Top in the food products section. Mountain Dew and Export 33 picked up bronze in the sustained success and marketing campaign for national brand development categories respectively, which made Colenso BBDO the most awarded New Zealand agency in the effectiveness category.
Colenso also had a good night in the digital strategy section, with Amnesty International picking up two golds for Trial by Timeline in the social and charities sections, with V Robbers and a Samsung’s Smart Phone Line both getting a bronze.
“It's really important for us to consistently deliver great creative work that shifts the dials on our clients’ businesses," says Andy McLeish, Colenso’s head of planning. "And it’s nice to be recognised for doing that by multiple awards juries—the Asia Pacific Effies earlier in the year, where we were the most effective agency in the region, and now the AMEs. It’s also nice that all of the work we won for last night has also been creatively awarded, because getting both right is what we strive for every day.”
Saatchi & Saatchi claimed two golds in the digital strategy section, one for ASB's 'Like Loan' in financial services, commercial public services, business products and services and one for Tui's 'Beer Plumber' in video (it was a collaboration, but the win was attributed to media agency Spark PHD on the site).
'Like Loan', which took home a WARC social strategy prize earlier this year, also picked up a silver in display, banners and other rich media and a bronze for integrated campaign. And in the media strategy section, Carat picked up two silvers for 'Like Loan' in digital media and social.
"Given our agency focus on creating ideas worth sharing that thrive in a mobile and video world, we're delighted to see both Tui's Beer Plumber and ASB's Like Loan receive recognition on a regional stage," says Saatchi & Saatchi New Zealand’s director of strategy Murray Streets. "I think it rewards the collaboration and courage of our clients and their key agency partners."
Indie agency Republik rounded out the Kiwi award winners, taking home two silvers for its 'Wide War One' campaign for Fuji Xerox in business products and services and small budget marketing campaign. This campaign also picked up three golds at the NZ Direct Marketing Awards earlier in the year.