The Marketing Association celebrated the use of insight-driven marketing and data last week. And CAANZ will soon be celebrating what could be seen as the opposite end of the marcomms spectrum with the creatively-focused Axis Awards. And after 50 judges—and presumably the wonderous Axis Metal Detector—spent three days scanning the very best work in New Zealand this year, regular creative award-hogger Colenso BBDO came out on top with a massive 57 finalist nominations, followed by Special Group with another excellent showing on 21 and DDB Group and Clemenger BBDO on 17.
- Download the full list of finalists for the 52nd AXIS Awards here. AXIS_Finalists_2012
Saatchi & Saatchi had a good showing with 13; Barnes, Catmur & Friends got ten; Rapp Tribal had nine; DraftFCB and TBWA\ had seven; Ogilvy got five; Sugar, AIM Proximity and Naked Communications got four; .99 and Droga5 got three; M&C Saatchi, Assembly, Y&R and Republik had two; and Publicis Mojo and Shine got one.
As for the potential production accolades, Robber's Dog got ten nods, Thick as Thieves and The Sweet Shop got seven, Finch got four, Assembly got three, Curious got two and Flying Fish got one.
"There is some stellar work across many disciplines," says convenor of judges Nick Worthington. "What continues to surprise the juries is the lack of great thinking in traditional media like TV, Print and Outdoor. Perhaps some of the most progressive work is coming from PR, Experiential, Digital and fully Integrated campaigns. But that's the way the world's going and we seem to be at the head of the pack."