Colenso BBDO opens up a big lead in AXIS finalists race

  • Advertising
  • March 1, 2012
  • StopPress Team
Colenso BBDO opens up a big lead in AXIS finalists race

The Marketing Association celebrated the use of insight-driven marketing and data last week. And CAANZ will soon be celebrating what could be seen as the opposite end of the marcomms spectrum with the creatively-focused Axis Awards. And after 50 judges—and presumably the wonderous Axis Metal Detector—spent three days scanning the very best work in New Zealand this year, regular creative award-hogger Colenso BBDO came out on top with a massive 57 finalist nominations, followed by Special Group with another excellent showing on 21 and DDB Group and Clemenger BBDO on 17. 


Saatchi & Saatchi had a good showing with 13; Barnes, Catmur & Friends got ten; Rapp Tribal had nine; DraftFCB and TBWA\ had seven; Ogilvy got five; Sugar, AIM Proximity and Naked Communications got four; .99 and Droga5 got three; M&C Saatchi, Assembly, Y&R and Republik had two; and Publicis Mojo and Shine got one.

As for the potential production accolades, Robber's Dog got ten nods, Thick as Thieves and The Sweet Shop got seven, Finch got four, Assembly got three, Curious got two and Flying Fish got one.

"There is some stellar work across many disciplines," says convenor of judges Nick Worthington. "What continues to surprise the juries is the lack of great thinking in traditional media like TV, Print and Outdoor. Perhaps some of the most progressive work is coming from PR, Experiential, Digital and fully Integrated campaigns. But that's the way the world's going and we seem to be at the head of the pack."

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Spark Lab shows off its mentoring expertise in new campaign

  • Advertising
  • April 27, 2017
  • StopPress Team
Spark Lab shows off its mentoring expertise in new campaign

Spark Lab is on a mission to show that it offers more than just events, so it’s pulled in Sir Ray Avery, Dame Rosanne Meo, Dr Michelle Dickinson (aka Nano Girl) and Eat my Lunch co-founder Lisa King for a new campaign to demonstrate the leadership and mentoring that's on offer to businesses that get involved.

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