The big boy’s club gets bigger at TVNZ. From today it has appointed Colenso BBDO as its brand agency to complement AIM Proximity, who has been TVNZ’s digital agency for the past 15 months. It’s a clever collaborative Clemenger Group consolidation.
The agency has “big amibitions” for the network, so prepare to be dazzled.
TVNZ will continue to work with Starcom as its media agency and Big Communications for trade marketing.
Paperboy will not be hitting the streets as expected at the end of January after Bauer announced it will cease publication of the magazine under its current print model. In wake of the news, we speak to media leaders to hear their thoughts on the magazine and its distribution model.