Youtube VideoJust Juice is celebrating 30 years of Kiwi summers by dishing out a range of "sweet classic prizes" to anyone who enters their barcode online. And it's drumming up interest in the promotion with a gloriously incongruous TVC from Colenso BBDO that shows some overly enthusiastic old folk engaging in their favourite summer activities—and all in horrible slow motion.
Squeamish viewers may have to turn away during the pogo stick scene. But pay attention to the Napoleon Dynamite stunt double at the end.
But enough with the new stuff, this story is just a cunning ruse to put up these classic Just Juice campaigns.
Micro-trends in fashion are constantly changing – one minute we’re being told we should be wearing harem pants, and the next you shouldn’t be seen dead in them. It’s near impossible to keep up with what’s in vogue at any given time. TRA marketing coordinator Claire Tutill and Auckland-based fashion designer and product developer Rory Docherty take a look at how fashion is a powerful vehicle for social change.