Youtube VideoJust Juice is celebrating 30 years of Kiwi summers by dishing out a range of "sweet classic prizes" to anyone who enters their barcode online. And it's drumming up interest in the promotion with a gloriously incongruous TVC from Colenso BBDO that shows some overly enthusiastic old folk engaging in their favourite summer activities—and all in horrible slow motion.
Squeamish viewers may have to turn away during the pogo stick scene. But pay attention to the Napoleon Dynamite stunt double at the end.
But enough with the new stuff, this story is just a cunning ruse to put up these classic Just Juice campaigns.
The leaves are turning and time is running out to show your thinking at the TVNZ-NZ Marketing Awards – entries close Friday 2 June at 5pm. Enter now to showcase your skills in one of the new categories.