Youtube VideoJust Juice is celebrating 30 years of Kiwi summers by dishing out a range of "sweet classic prizes" to anyone who enters their barcode online. And it's drumming up interest in the promotion with a gloriously incongruous TVC from Colenso BBDO that shows some overly enthusiastic old folk engaging in their favourite summer activities—and all in horrible slow motion.
Squeamish viewers may have to turn away during the pogo stick scene. But pay attention to the Napoleon Dynamite stunt double at the end.
But enough with the new stuff, this story is just a cunning ruse to put up these classic Just Juice campaigns.
While the majority of political messages focus on rousing an individual’s sense of civic and democratic duty (such as Rock the Vote), Vice NZ is taking a slightly different route with its latest partnership with the Electoral Commission called ‘We Are New Zealand’.