Colenso and DDB top Kiwi league tables as first Spikes Asia shortlists announced

  • Advertising
  • September 18, 2012
  • StopPress Team
Colenso and DDB top Kiwi league tables as first Spikes Asia shortlists announced

The 'Cannes of the South' kicked off over the weekend and the first blast of shortlists from Spikes Asia has been announced, with Colenso BBDO and DDB Group topping the Kiwi league tables. 

Following on from its success in Cannes, Colenso got plenty of nods for Pedigree Adoption Glasses, DB Export Dry's 'The Wine is Over' and Monteith's Sorry about the Twigs, as well as Breast Cancer Foundation's Save Seven in best use of digital; DDB Group reached the first stage with Yellow Toolbox, Rialto channel print work and Telecom's bills to story books; DraftFCB nabbed two for Pak 'n' Save's bleargh' and the hidden press release for Save the Children; TBWA\ made it through twice for the Good Energy Taxi and St Matthew in the City billboard; Spark PHD earned two for 'Sorry about the Twigs'; and Clemenger BBDO/OMD Wellington got one for Kiwirail. 

There were no Kiwi finalists in the design, radio, or mobile categories. 

Check out the full shortlists here

Print:

  • Beverages - Alcoholic/Non-alcoholic, The Wine List, DB Breweries, Export Dry, Colenso BBDO Auckland
  • Bevan, DB Breweries, Export Dry, Colenso BBDO Auckland
  • Idiot, DB Breweries, Export Dry, Colenso BBDO Auckland
  • Shame, DB Breweries, Export Dry, Colenso BBDO Auckland

Publications & Media

  • The Girl That Kicked The Hornet's Nest, Sky Television, Rialto Channel, DDB Group New Zealand Auckland
  • The King's Speech, Sky Television, Rialto Channel, DDB Group New Zealand Auckland
  • The Kids Are All Right, Sky Television, Rialto Channel, DDB Group New Zealand Auckland

Total number of NZ shortlisted entries: 7

Outdoor:

Public Service, Charity & Fund Raising

  • Mary Christmas, St Matthew In The City, Christmas Billboard, TBWA\Digital Arts Network Auckland

Bars & Restaurants

  • The Wine List, DB Breweries, Export Dry, Colenso BBDO Auckland
  • Yellow Toolbox, Yellow, Integrated Advertising Solutions, DDB Group, Rapp Tribal New Zealand

Small Scale Special Solutions

  • Twigs, DB Breweries, Monteith's Crushed Cider, Colenso BBDO Auckland

Total number of NZ shortlisted entries: 4

Direct:

Mailings

  • The Hidden Press Release, Save The Children, Save The Children Fund, DraftFCB New Zealand Auckland

Ambient/Alternative Media

  • The Wine That Sold Beer, DB Breweries, Export Dry, Colenso BBDO Auckland

Best Use of Digital Media in a Direct Campaign

  • Yellow Toolbox, Yellow, Integrated Advertising Solutions, DDB Group, Rapp Tribal New Zealand

Best Use of Other Digital Platforms in a Direct Campaign

  • Donation Glasses, Mars NZ, Pedigree Adoption Drive, Colenso BBDO, Auckland, Finch Auckland/Finch Sydney

Corporate Information

  • Telecom Bills To Storybooks, Telecom NZ, Corporate Social Responsibility Programme, DDB Group Rapp Tribal New Zealand

Consumer Products

  • The Wine That Sold Beer, DB Breweries, Export Dry, Colenso BBDO Auckland

Business Products & Services

  • Yellow Toolbox, Yellow, Integrated Advertising Solutions, DDB Group, Rapp Tribal New Zealand

Public Service, Charity & Fund Raising

  • Donation Glasses, Mars NZ, Pedigree Adoption Drive, Colenso BBDO, Auckland/Finch Auckland/Finch Sydney

Total number of NZ shortlisted entries: 8

Promo & Activation:

Event & Field Marketing

  • Bleargh! Have a suck and stick it to 'em, Foodstuffs, Pak'n'Save, DraftFCB New Zealand Auckland

Best Use of Merchandising/In-Store Marketing

  • The Wine That Sold Beer, DB Breweries, Export Dry, Colenso BBDO Auckland

Best Product Launch/Re-Launch/Shopper Marketing

  • The Wine That Sold Beer, DB Breweries, Export Dry, Colenso BBDO Auckland

Consumer Products

  • Sorry About The Twigs, Folks, DB Breweries, Monteith's Crushed Cider, Colenso BBDO Auckland

Public Service, Charity & Fund Raising

  • Donation Glasses, Mars NZ, Pedigree Adoption Drive, Colenso BBDO, Auckland/Finch Auckland/Finch Sydney

Integrated Campaign Led by Promo & Activation

  • Sorry About The Twigs, Folks, DB Breweries, Monteith's Crushed Cider, Colenso BBDO Auckland

Total number of NZ shortlisted entries: 6

Media:

Best Use of Ambient Media: Small Scale

  • Sorry About The Twigs, Folks, DB Breweries, Monteith's Crushed Cider, Colenso BBDO Auckland, Spark PHD Auckland

Best Use of Digital Media

  • Sold In A Jiffy, Unilever, JIF (CIF), Spark PHD Auckland

Consumer Services

  • See More of New Zealand By Rail, Kiwirail, Rail Journeys, Clemenger BBDO Wellington, OMD Wellington

Public Service, Charity & Fund Raising

  • Donation Glasses, Mars NZ, Pedigree Adoption Drive, Colenso BBDO, Auckland, Total Media Auckland

Total number of NZ shortlisted entries: 4

PR:

Consumer Products

  • Sorry About The Twigs, Folks, DB Breweries, Monteith's Crushed Cider, Colenso BBDO Auckland

Consumer Services

  • Good Energy Taxi, Mercury Energy, Mercury Good Energy Taxi, TBWA\Digital Arts Network Auckland

Total number of NZ shortlisted entries: 2

Digital:

Business Products & Services

  • Yellow Toolbox, Yellow, Integrated Advertising Solutions, DDB Group Rapp Tribal New Zealand,

Public Service, Charity & Fund Raising

  • Save Seven, New Zealand Breast Cancer Foundation, Breast Cancer Awareness Month, Colenso BBDO Auckland,

Integrated Digital Campaign

  • Yellow Toolbox, Yellow, Integrated Advertising Solutions, DDB Group, Rapp Tribal New Zealand

Total number of NZ shortlisted entries: 3

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