Energy boost for Ogilvy with Lift Plus and Mother accounts—UPDATED

  • Advertising
  • April 9, 2014
  • Damien Venuto
Energy boost for Ogilvy with Lift Plus and Mother accounts—UPDATED

(Update: 9 April) Fewer than two years after getting a toe in Coca-Cola's door by winning the Lift Plus and Mother accounts, DDB has now lost both energy drinks to Ogilvy. 

While Coca-Cola Oceania public affairs and Communications Manager Karen Thompson did confirm that the accounts had moved across to Ogilvy, she said added that it is not the drinks company's policy to publicly comment on agency movements. (Coca-Cola Oceania is the regional arm of the Coca-Cola company, whereas Coca-Cola Amatil is the company with the license to bottle and distribute brands like Coca-Cola, diet Coke, Coke Zero, Fanta, Sprite, Powerade, Glacéau and Pump in its territories).

Ogilvy executive director Paul Manning says the win serves to further enhance Ogilvy's Coca-Cola portfolio, which already includes Coke, Diet Coke, Coke Zero, Powerade.   

"Coca-Cola Oceania sought to consolidate its portfolio by bringing their energy brands to us. We have a great, long-standing relationship with the CCO and our team has developed a strong understanding of their business. We’ve been creating more original work, along with adapting campaigns for the New Zealand market, and together this has been achieving solid results," says Manning. 

And to continue achieving these results, Manning says that executive creative director Angus Hennah will continue leading the creative work across the Coca-Cola brands, while group account director Ben Reece will remain key to the client side of the accounts.   

Given that Lift Plus and Mother hold approximately 20 percent of the energy drink market (measured in terms of petrol station sales), Ogilvy will be required to grow the brand so that it encroaches on V Energy's 60-percent hold on the Kiwi market. 

Interestingly, New Zealand is the only country in the world where Red Bull isn't the market leader and we have one of the highest levels of energy drink consumption in the world.

DDB has been contacted in regard to these changes, but the agency has not been available for comment thus far.

(Original: 7 April) Fewer than two years after getting a toe in Coca-Cola's door by winning the Lift Plus and Mother accounts, DDB has now lost both energy drinks to Ogilvy. 

While Coca-Cola Oceania public affairs and Communications Manager Karen Thompson did confirm that the accounts had moved across to Ogilvy, she said added that it is not the drinks company's policy to publicly comment on agency movements. (Coca-Cola Oceania is the regional arm of the Coca-Cola company, whereas Coca-Cola Amatil is the company with the license to bottle and distribute brands like Coca-Cola, diet Coke, Coke Zero, Fanta, Sprite, Powerade, Glacéau and Pump in its territories).

Given that Lift Plus and Mother hold approximately 20 percent of the energy drink market (measured in terms of petrol station sales), Ogilvy will be required to grow the brand so that it encroaches on V Energy's 60-percent hold on the Kiwi market.

Interestingly, New Zealand is the only country in the world where Red Bull isn't the market leader and we have one of the highest levels of energy drink consumption in the world.

Both DDB and Ogilvy have been contacted in regard to these changes, but neither agency has been available for comment thus far.

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TVNZ rolls out Survivor with a burst of contemporary style

  • Advertising
  • April 28, 2017
  • Erin McKenzie
TVNZ rolls out Survivor with a burst of contemporary style

With ​​Survivor New Zealand set to hit screens on 7 May, TVNZ has released another round of its campaign with a colourful, energetic video via TVNZ Blacksand, as well as unveiling the contestants. We chat to executive creative director Jens Hertzum about giving the local format a contemporary and fun feel.

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