There’s nothing like leaving on a high note and Clemenger BBDO’s Jon Pickersgill and Sarah Jackson have done exactly that because, just before they jet off across the ditch for new creative adventures at Sapient Nitro in Brisbane, they scooped the June ORCA with their back to front/front to back anti-drug-driving campaign for the NZTA.
The judges—Phil Yule (Voice Box), Trevor Plant (AUT) and Regan Grafton (DraftFCB)—were impressed with the palindrome scripts and creative that sat “nicely between confusing and compulsive".
The pair now go through to the Grande ORCA finals where they’ll be in to win the trip for two to the Cannes Lions and will be spending their $500 prize money and displaying their limited edition certificates in sunny Brisbane.
In their absence, Clemenger BBDO will host the ORCA Mark1 trophy until another creative team wins it from them, whilst NZTA wins a $5000 radio schedule
We all have that one thing that we are especially good at, or that one meal that we make so well we re-make it again and again instead of learning something new, and that’s what F. Whitlock & Sons has tapped into with its new campaign targeting men via Us&Co for its Killer Sauce, which includes an online ad with an interactive ending.