The Clemenger Group New Zealand is future proofing its marketing offering, with the announcement it’s merged Clemenger BBDO, Touchcast and Proximity to create a ‘new age’ agency with what it believes to be the resources, talent and capabilities required to go forward.
The new Clemenger BBDO/Touchcast agency provides capabilities in digital, data, direct/CRM, customer experience, advertising and retail alongside its integrated media capabilities at OMD Wellington.
Clemenger Group NZ CEO Jim Moser says the merger has been on the cards for quite some time because it makes sense looking forward.
“Collectively all three agencies have a successful history steeped in design, strategy, technology and storytelling. Combining these strengths and capabilities makes for a formidable offer in market. The diversity of skills will lead to even better outcomes for our clients' businesses.”
Clemenger BBDO/Touchcast will be led by managing director Brett Hoskin who’s stepping up from his role as executive creative director at Proximity. He’ll work alongside executive creative director Brigid Alkema and managing partners Andrew Hawley, Rob Schofield and Linda Major.
Hoskin has been with the Clemenger Group since he started his career and since then, Moser’s seen him develop into his leadership role.
“No-one is better suited to lead a team of multi-disciplined, multi-skilled professionals," Moser says. "He's won the respect and support of his clients, his colleagues and the market. With his direct/data/digital background, he has the experience and knowledge we need to drive our clients' businesses forward in the future."
Hoskin also looked to the future when commenting on his appointment, saying the world has never been more connected and clients are demanding an equally connected offering.
“It's exciting to have such a wide range of multi- disciplinary teams working together under one roof. We can now execute everything in the customer journey from the brand story right through every touchpoint in the digital and physical experience. It’s going to be a very powerful offering for our clients.”
Also commenting on the merger, Hawley says what unites the Clemenger Group is an understanding that people and culture are what shapes the platforms, products, services and experiences that are created for their clients—not the other way round.