A few New Zealand marcomms folk will be making the trip to Sydney for AWARD later this month and, just as the speeches and seminars have become a major drawcard for the Cannes Lions, they're also a big drawcard for the Circus Festival of Commercial Creativity. So the The Communications Council decided to remind the region's most experienced chief marketing officers that when it comes to creative thinking we still have plenty to learn.
Inspired by the impressive line-up of speakers, Leo Burnett Melbourne, with Kiwi pair Jono Aidney and Rob McDowell on copywriting and art directing duties, developed the philosophy of Circuit Breaking, a methodology to inspire marketers and advertisers to break the cycle of habit and create smarter work.
To do this it developed a series of provocative mantras and commissioned renowned immortaliser of words, UK typographer Anthony Burrill, to bring them to life. Each became a signed, framed, limited-edition woodblock print, an invitation to Circus Festival in a piece of DM too big and too precious for the wastepaper basket (if you’re interested in ordering one for your workspace, there are a limited number remaining, so grovel to firstname.lastname@example.org).
CD: Andrew Woodhead
Art Director: Rob
Copywriter: Jono Aidney
Printer: Adams of Rye
Retoucher: Johnson Diep
Creative Services: Gary Arnas
AD: Chris Ivanov
CEO: Melinda Geertz
Client: Margaret Zabel, Linde Wolters