Circus attempts to break a few circuits

  • Advertising
  • March 5, 2013
  • StopPress Team
Circus attempts to break a few circuits

A few New Zealand marcomms folk will be making the trip to Sydney for AWARD later this month and, just as the speeches and seminars have become a major drawcard for the Cannes Lions, they're also a big drawcard for the Circus Festival of Commercial Creativity. So the The Communications Council decided to remind the region's most experienced chief marketing officers that when it comes to creative thinking we still have plenty to learn. 

Inspired by the impressive line-up of speakers, Leo Burnett Melbourne, with Kiwi pair Jono Aidney and Rob McDowell on copywriting and art directing duties, developed the philosophy of Circuit Breaking, a methodology to inspire marketers and advertisers to break the cycle of habit and create smarter work.

To do this it developed a series of provocative mantras and commissioned renowned immortaliser of words, UK typographer Anthony Burrill, to bring them to life. Each became a signed, framed, limited-edition woodblock print, an invitation to Circus Festival in a piece of DM too big and too precious for the wastepaper basket (if you’re interested in ordering one for your workspace, there are a limited number remaining, so grovel to hello@communicationscouncil.org.au). 

Credits 

ECD:                              Jason Williams
CD:                                Andrew Woodhead

Art Director:                   Rob McDowell
Copywriter:                    Jono Aidney

Typographer:                  Anthony Burrill
Printer:                            Adams of Rye

Photographer:                 Derek Swalwell
Retoucher:                      Johnson Diep

Creative Services:           Gary Arnas

AE:                                Jacquelyn Whelan
AD:                               Chris Ivanov
CEO:                              Melinda Geertz
Client:                            Margaret Zabel, Linde Wolters

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Moving on from a 'glorified PDF': Goodfolk's Benn Winlove on reshaping the digital face of Fidelity Life

  • Brand
  • September 21, 2017
  • Erin McKenzie
Moving on from a 'glorified PDF': Goodfolk's Benn Winlove on reshaping the digital face of Fidelity Life

With a 44-year legacy in the insurance industry but a fast-moving digital environment surrounding it, Fidelity Life needed future-proofing. It called on Goodfolk and Phosphor to create a new website with its staff front and centre and as Goodfolk general manager Benn Winlove explains, the execution is a result of the client's willingness to listen to its agencies and the agencies' willingness to understand their client.

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