Youtube VideoDDB's Lucky Dog remains goldless, despite being a big crowd favourite, but it takes a silver in Cinema and Projection, while Colenso's moderately controversial 'Beer: The Untold Story' comes home with a bronze. And in the Long-Form Content category, Colenso and DB Export win again with a bronze, as does TBWA\'s 'Give Your All' papier mache for Adidas.
Marketing, advertising & media intelligence
Despite great circulation growth and increasing subscriber numbers Healthy Life Media’s Green Ideas magazine has had to cease production this year. And this isn’t the only magazine to do so in recent times. Quintessential Wellington publication FishHead also called it a day, and this news comes as Fairfax sells on another one of its own magazines. We chat to Healthy Life Media publisher Pip Mehrtens about the end of Green Ideas and what it takes to succeed in the magazine industry when audiences are becoming increasingly fragmented, and opting for digital over print.