Last Friday night, a good chunk of the nation's newspaper and magazine community gathered at the Pullman to celebrate the best writers, photographers, cartoonists, publishers and—be still our beating heart—marketers and bloggers. And while the commercial seas have been relatively choppy in this industry of late, the Canon Media Awards (check out all the winners here and read Giovanni Tiso's take on the night here) are always a good reminder of the important role journalism plays in telling a nation's stories. And the event's opening video, which was put together by OnDigital, shows just how broad that remit has been over the past year.
Marketing, advertising & media intelligence
Toilet paper might be one of the basic needs that consumers drop into their grocery carts, but this doesn't mean the advertising related to it needs to be utilitarian.