The chosen few: finalists named for TVNZ-NZ Marketing Awards

  • TVNZ-NZ Marketing Awards
  • June 27, 2013
  • StopPress Team
The chosen few: finalists named for TVNZ-NZ Marketing Awards

Cannes Lions? Pffff. The TVNZ-NZ Marketing Awards are the ones they'll mention in your eulogy. And after much scratching of chins/stroking of beards among the judges, the finalists have been announced. 

Now in their 22nd year, the awards are a celebration of everything that makes marketing great in New Zealand and beyond. It is also the only awards programme dedicated to recognising and rewarding excellence and thought leadership in the essential business practice and discipline of marketing. It's not just execution, it's the whole kit and kaboodle.

“Following on from the record number of entries last year, we have received even more in the industry and individual awards categories this year," says Sue McCarty, convener of judging and grand fromage of the Marketing Association. “We are delighted to see a large number of new entrants in the finalist list who, together with regular candidates, are all vying for the top honours."

Many entries are finalists in multiple categories, with Frucor Beverages, Bank of New Zealand, Mercury Energy and Z Energy taking the front-running.

This year’s judging panel looked for brand and marketing initiatives and projects that are clear examples of marketing leadership and success. With 13 industry categories, six judges’ choice and three individual awards categories, being selected as a finalist is an achievement in itself, given all the judges are fellow marketers and agency folk with experience across many categories.

“The judging process is very robust and hotly debated,” says Dean Cook, head of marketing at Farmers. “The finalists have every right to be proud.”

The full list of finalists can be found below or visit www.everythingmarketing.co.nz/finalists

Tickets are now on sale for the awards evening taking place on Thursday 29 August at The Langham, Auckland. Last year’s awards night sold out four weeks ahead of the event. So don't live a life of regret. Get out the company credit card and book here

INDUSTRY AWARD FINALISTS

Company

Marketing Initiative

AA Insurance

Let’s Get Things Sorted – Brand Re-Launch Two x Finalist

AA Smartfuel

AA Smartfuel Acquisition Strategy - F13

Air New Zealand

The Airline of Middle Earth

ANZ Bank New Zealand

ANZ Brand Transformation Programme

Asteron Life

Asteron Life Re-lLunch Two x Finalist

Auckland Zoo

Auckland Zoo Re-Brand Three x Finalist

Bank of New Zealand

BNZ Brand Launch – Be Good with Money

Bank of New Zealand

BNZ YouMoney Launch Campaign

Bank of New Zealand

Kiwisaver – Work ‘til You Die

BP Oil NZ (Wild Bean Cafe)

Wild Bean Cafe The Block NZ Sponsorship

Christchurch & Canterbury Tourism

Christchurch Reimagined

Fonterra Brands (Tip Top)

Feel Tip Top

Foodstuffs New Zealand

New World Brand Restage Two x Finalist

Frucor Beverages

H2go

Frucor Beverages

Mountain Dew Beyond the Wall

Frucor Beverages

The V Motion Project

Griffin's Foods

Griffin’s Choco-ade Biscuits

Hallenstein Brothers

Playmates / Will.i.am

Heart Foundation

Heart Week 2013

Inverno Trading Ltd, trading as Switch Kites

Creation of Global Kitesurfing Brand

J.H. Whittaker & Sons

Project Pink. Whittaker’s White Raspberry for NZBCF

Kiwibank

The Block NZ 2012 Two x Finalist

Kiwicare

Weed Weapon Product Launch

Kordia New Zealand

Kordia IT Superhero

Les Mills International

Les Mills SMARTBAR™

Lion

Lindauer Re-Launch Campaign

Massey University

Maori and Pasifika Campaign

MediaWorks

The Block NZ Launch – How TV3 Turned New Zealanders Into Block-a-Holics

Mercury Energy

GEM

MINI New Zealand

MINI NZ Driving Dogs – SPCA Sponsorship Campaign Two x Finalist

New Zealand Lotteries

Making Big Wednesday a Success Two x Finalist

NZ Tax Refunds

WooHoo – Differentiating a Brand by Owning a Feeling Two x Finalist

Pfizer New Zealand

Champix – Helping Smokers Quit a Dying Habit Two x Finalist

Pfizer New Zealand

Efexor-XR

The New Zealand Olympic Committee

Make Us Proud Three x Finalist

The NZ Racing Board / TAB Sport

The Weekend’s for Calls Campaign

The Warehouse Group

What Kiwis Want

Tourism New Zealand

100% Middle-Earth 100% Pure New Zealand

TVNZ

TVNZ Ondemand Launch on Mobile Devices Two x Finalist

Unitec Institute of Technology

We Make the People Who Make It Two x Finalist

Vend

Filling the Funnel: Disruptive Online Marketing a B2B SAAS Product

Westpac New Zealand

Westpac Chopper Appeal 2012

Westpac New Zealand

Westpac – Start Asking

YWCA Auckland

Pay Equity

Z Energy

Good in the Hood

JUDGES CHOICE AWARD FINALISTS

Company

Marketing Initiative

AA Insurance

Let’s Get Things Sorted – Brand Re-Launch Two x Finalist

AA Smartfuel

AA Smartfuel Acquisition Strategy - F13

Air New Zealand

The Airline of Middle Earth

ANZ Bank New Zealand

ANZ Brand Transformation Programme Three x Finalist

API Consumer Brands

Health Basics Re-Launch Two x Finalist

Asteron Life

Asteron Life Re-Launch

Bank of New Zealand

BNZ Brand Launch – Be Good with Money

Bank of New Zealand

BNZ YouMoney Launch Campaign Three x Finalist

BP Oil NZ (Wild Bean Cafe)

Wild Bean Cafe The Block NZ Sponsorship

Foodstuffs New Zealand

New World Brand Restage

Frucor Beverages

H2go

Frucor Beverages

The V Motion Project

Griffin's Foods

Griffin’s Choco-ade Biscuits Two x Finalist

Hallenstein Brothers

Playmates / Will.i.am Two x Finalist

Heinz Wattie’s

Wattie’s Upside Down Sauce Launch

Inverno Trading Ltd, trading as Switch Kites

Creation of Global Kitesurfing Brand Two x Finalist

Kiwibank

The Block NZ 2012

Kiwicare

Weed Weapon Product Launch Three x Finalist

Les Mills International

Les Mills SMARTBAR™

Loyalty New Zealand

Fly Buys Swipe and Delight Billboard and Adshels

Massey University

Maori and Pasifika Campaign

Mercury Energy

GEM Four x Finalist

MINI New Zealand

MINI NZ Driving Dogs – SPCA Sponsorship Campaign Two x Finalist

New Zealand Lotteries

Making Big Wednesday a Success

NZ Tax Refunds

WooHoo – Differentiating a Brand by Owning a Feeling

STIHL New Zealand

STIHL Brand Campaign

Tasti Products

Not Quite As Kiwi As

The New Zealand Olympic Committee

Make Us Proud

The NZ Racing Board / TAB Sport

The Weekend’s for Calls Campaign

The Warehouse Group

What Kiwis Want Two x Finalist

Tourism New Zealand

100% Middle-Earth 100% Pure New Zealand

Unitec Institute of Technology

We Make the People Who Make It Two x Finalist

Vend

Filling the Funnel: Disruptive Online Marketing a B2B SAAS Product Two x Finalist

YWCA Auckland

Pay Equity Two x Finalist

Z Energy

Good in the Hood Three x Finalist

Z Energy

Z Espress

INDIVIDUAL AWARD FINALISTS                                                                                                              

Nominee

Company

Ben Shaw

Boundary Road Brewery

Danny Phillips

Lion

Emily Jolliffe

Farmers Trading Company

Geoff Matthews

Mount Cook Alpine Salmon

Jes Lee

Immersion Marketing

Jess Hall

Farmers Trading Company

Jim Bibby

STIHL New Zealand

Kate van der Linden

Frucor Beverages

Katie Mills

MediaWorks Radio

Mark Callaghan

Frucor Beverages

Martin Wong

Diocesan School for Girls

Mike Cunnington

ANZ Bank New Zealand

Philip Poole

J.H.Whittaker & Sons Two x Finalist

Stephanie Yost

Bank of New Zealand

 

 

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