Doing its bit to represent the Wellington creative scene at the Best Awards, digital agency Resn picked up a Purple Pin in Interactive Design for its American-based virtual racing car application called Sponsafier 4. Vincent Heeringa had a chat with Rick Campbell and Steve Le Marquand, who tell us the secret to winning international work is wrack up the air miles and knock on the doors of the clients you’re after.
Marketing, advertising & media intelligence
When TVNZ launched Duke last year, it was championed as a way of reaching hard to get audiences and acting as an experiment lab for new forms of content. And its first birthday celebration is set to champion those strengths with a live primetime TV sports event that will see two friends battle it out for Fresh-Up.