Earth Hour 2011 may have only recently wrapped up, but Clemenger BBDO's 'Ads In The Dark' campaign has reaped the rewards for its efforts to draw awareness to last year's Earth Hour, picking up a silver award in the charity category. The campaign featured popular commercials from Fatso, Instant Kiwi and McDonald's, previously bathed in full light, being lit by only candlelight. Picking up the only other award in the category, also a silver, was DraftFCB for its 'Make a friend in real life, not just online' Facebook app for the SPCA.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Claudia Macdonald, managing director of Mango Communications New Zealand, has to say.