Earth Hour 2011 may have only recently wrapped up, but Clemenger BBDO's 'Ads In The Dark' campaign has reaped the rewards for its efforts to draw awareness to last year's Earth Hour, picking up a silver award in the charity category. The campaign featured popular commercials from Fatso, Instant Kiwi and McDonald's, previously bathed in full light, being lit by only candlelight. Picking up the only other award in the category, also a silver, was DraftFCB for its 'Make a friend in real life, not just online' Facebook app for the SPCA.
Newshub's latest video dabbles in social experimentation to show how one man's viewing habits have the ability change. PLUS, TVNZ responds to Newshub's claim to being New Zealand's number one source for news.