Charity, chicken, ice cream and carbonation

  • TVC
  • December 13, 2010
  • Ben Fahy

This is the last round of TVC of the week for 2010. We're planning on putting all the TVCs that featured in this section into one place and running a poll early next year to find out which ad was the best of the year. So keep your eyes peeled for that one.

Youtube Video

Who's it for: Auckland City Mission by Publicis Mojo and Curious

Why we like it: Simple, well-shot and close to home for a lot of New Zealanders, this spot for the 'Become Someone's Angel' campaigntaps into the festive warm fuzzies to try and increase donations for the annual Christmas appeal.

Youtube Video

Who's it for: McDonald's by DDB NZ and The Sweet Shop

Why we like it: It's more of a massive, multi-faceted campaign than a TVC. But, given the 'So Good it Sells Itself' campaign is running in Australia and New Zealand, it's another coup for DDB's Auckland office. In the often by the numbers fast food realm, it's a novel idea, it's executed well across a number of platforms and the self-reflexive humour works. Added to that, anything that might help to wipe the smug, teeth-whitened grin off Wayne Bourne's face is okay by us (by the way, his new chat show on Prime would wipe the smile off anyone's face).

Youtube Video

Youtube Video

Youtube Video

Who's it for: Tip Top Mint Trumpet by Colenso BBDO

Why we like it: Studies have shown that nothing motivates humans like jealousy and envy. And this campaign knows it.

Youtube Video

Youtube Video

Who's it for: Sodastream

Why we like it: These ads aren't from around these parts. Were usually unashamedly jingoistic. But it falls into one of the massive TVC of the week loopholes, as the New Zealand distributors were one of the only markets to use this on TV for Christmas, as opposed to running it online. Interesting fact: Sodastream was started in 1903 in the UK and has been in New Zealand since the mid 1980s.

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Kiwi entrepreneur looks to shake up the recruitment market with video CVs

  • Tech
  • September 27, 2016
  • Erin McKenzie
Kiwi entrepreneur looks to shake up the recruitment market with video CVs

Earlier this month, a young Auckland professional made headlines for using Facebook to try and land his dream job. Edward McKnight used ads on the social media site to target ASB staff as a way of applying for the role of youth and innovation sponsorship manager at the bank. And while McKnight has yet to be offered a job at ASB, it’s a sign that the traditional recruitment process of sending in a CV and crossing your fingers may be in for a shake-up. Hoping to do just that is the new recruitment platform PreviewMe. Set to have its beta version go live early next month, the website hopes to reduce the pain points of both candidates and employers by introducing video to the recruitment process.

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