Change is inevitable...

  • Advertising
  • July 14, 2011
  • StopPress Team
Change is inevitable...

... (except from vending machines) as Karl Fleet departs Colenso to sit on a throne in the Campaign Palace, Interbrand welcomes a new senior designer, Andrew Spear takes up the rod at NZ Fishing World, PPR shacks up with big comms behemoth Burson-Masteller, Frucor drinks in a new chief executive, Keiran Frost moves up the Orange chain and TVNZ renews its free-to-air deal with Warner Bros. 

Fleet of foot

Karl Fleet, the deputy creative director at Colenso BBDO, has signed up with The Campaign Palace Sydney, where he will work alongside national chief creative officer Reed Collins.

Before Colenso, Fleet worked at Y&R and Publicis Mojo and his creative and effectiveness award haul includes gold at One Show, eight Cannes Lions (including back to back gold), 12 pencils at AWARD and regular appearances in the D&AD Annual.

He has won numerous Gold Axis awards as well as gold at the NZ Effies and his portfolio includes award-winning campaigns for Speights Great Beer delivery, Schweppes short film festival, Hallensteins, Lift Plus, V, DB Export, Mizone and Amnesty International. He's also been named Campaign Brief’s top creative in Australasia in 2009 and he's a big lucha libre fan.

“The Campaign Palace was the place to be when I started my career. It’s an amazing brand and once again on its way up. I really want to be one of the team that puts it back on the creative map," he says. "For the past eight years, I have worked under one of the best creative directors in the business, Nick Worthington. As a boss and mentor, he has taught me so much. But I can’t wait to learn some new tricks, working with Reed and the rest of the crew at The Palace. Reed has done one of my all time favorite campaigns (Fox Sports) and has worked at some of the best shops around the world. He is a truly international talent. When you put him with the potential of The Palace, it was too good an opportunity to pass up."

Young & Rubican’s new global chief executive David Sable recently told Mumbrella that its Aussie brands GPY&R and Campaign Palace, which came in at the bottom of a survey on perceptions and performance of Australia's top 30 agencies, are in a tough position, but he felt that was set to change.

Fleet starts the new role next month.

Chamber music

Interbrand New Zealand has appointed Nathan Chambers as senior designer.

Previously at Ogilvy, Chambers has sharpened his design skills on the likes of L&P, Holden, Auckland City Council, AA Insurance, Powerade, Lindauer and Absolut Vodka.

He arrives with a well-stocked awards chest holding four bronze Best Awards for Cuba St Carnival and L&P Backyard Cricket, a bronze Axis for C3 Johnny Lee Cleary and a finalist placing at the RSVP Awards for Open Polytechnic/Lifeworks DM.

“Nathan has a great book and comes with loads of brand design and idea experience," says Interbrand creative director Lorenz Perry.  "He excels in advertising art direction and craft experience, which is great because we do a lot of integrated work with the wider DDB Group. Also in true DDB style he’s a nice chap too."

Spear fishing

Andrew Spear has taken the mantle of editor of NZ Fishing World, after long-time editor Geoff Thomas decided it was time to add an 'at-large' to his title.

Thomas has been the editor of the magazine for 62 issues and nearly 10 years and Spear has been his deputy since the beginning of 2010.

"Congratulations Andy and I know you’d be the first person to thank [sales manager] Mat Hewetson for his support and also Geoff for leaving the magazine in such a great position for the next era of growth and opportunity," says publisher John Baker.

NZ Fishing World (sometimes known in the Tangible offices as 'Men smiling with fish' magazine) has increased its readership by 26 percent in the past year, making it the fastest growing magazine in the sport and leisure category.

How very Professional

In another fairly unsurprising example of two companies in the same global network deciding to share clients, Professional Public Relations (PPR) and communications firm Burson-Marsteller, which was started in the US in 1953 and has more than 100 offices and affiliates around the world, have cemented a new relationship.

“This move by Burson-Marsteller and PPR [both of which are under the WPP umbrella] acknowledges New Zealand’s desire for greater international economic reach and impact,” says PPR New Zealand executive chairman Sally Haysom. “The strength of PPR’s local and trans-Tasman business capability, combined with Burson-Marsteller’s global reach will give New Zealand companies better access and a stronger voice in global markets.

“... We challenge the trend over recent years where organisations have been attempting to manage New Zealand communications from overseas, whether in Sydney or elsewhere,” says Haysom. “This approach is highly problematic, which is why we are committed to delivering world leading communications for New Zealand, in New Zealand."

Burson-Marsteller's chief executive for Asia-Pacific, Bob Pickard, says the new relationship is timely as the world economy focuses more on APAC.

“The importance of the New Zealand market will continue to increase for our global and regional clients,” says Pickard. “The PPR affiliation will deliver what these clients need in New Zealand, while also opening unparalleled opportunities for New Zealand companies through our international network and industry experience.”

The PPR group represents over 50 clients including Foodstuffs, Paper Plus Group, Emirates Airline, Bunnings Warehouse, Stanley Black & Decker and 3M.

Drink it in

Frucor Beverages has named Mark Callaghan as its New Zealand chief executive. The role was previously held by Carl Bergstrom, who was appointed as Frucor’s Group managing director last month. He replaced Mark Cowsill, who held the role for around 18 years.

Callaghan comes to Frucor having worked for some of the world’s leading FMCG organisations, with his previous role as the Melbourne-based managing director Australia & New Zealand for Cadbury.

Throughout his career he has held a number of senior sales and marketing roles, including brand director – confectionery for Cadbury Schweppes in the UK, where he was responsible for establishing teams to manage and grow some of Cadbury’s most prominent global brands. He is also an independent non-executive director for the Warehouse Group.

“Mark brings a wealth of relevant experience to the New Zealand chief executive role, as well as strong existing relationships with the retail trade, both in New Zealand and Australia," says Bergstrom. "I am confident he has the passion, energy and experience to drive Frucor’s New Zealand business forward."

Frucor's hero product has been V, but with increasing pressure around the world to either ban energy drinks or restrict their sale, Callaghan might be hoping the Australasian governments don't jump on the 'energy drinks are bad' bandwagon.

A Frosty reception

Keiran Frost, who joined events company The Orange Group in July last year as the national group operations Manager, has been promoted to the role of general manager.

Frost has already managed and overseen substantial developments made by the group and during the busy lead up to the Rugby World Cup, he is also involved with the delivery of several major projects thay Orange won through national and international tenders for IMG, ANZ and Heineken, amongst others (the events agency includes events company Orange Productions and two Auckland venues, The Wharf & Orakei Bay).

“I am enjoying the challenge of leading the team at Orange," Frost says. "The development of the business within the first quarter of this year has already been substantial, despite a tight economy, and I am excited by the further potential for growth I know we will make as a business over the next few years."

The owners and Directors, Stu and Semele Robertson, have now taken a step back from the day to day operations, allowing Semele to focus on the strategic direction and Stu to fulfill his role as creative director.

Sup Bros

TVNZ has followed in the footsteps of the National government and inked a deal with Warner Bros. International Television Distribution (WBITD), renewing the free-to-air television rights to the behemoth's feature films, scripted and unscripted television series, animation, mini-series, television movies and more for "several more years".

"This announcement reinforces the strong relationship TVNZ and Warner Bros have long established," says Jeff Latch, head of TV ONE and TV2. "TVNZ is proud to continue to offer our viewers the chance to see Warner Bros' stellar portfolio of award-winning comedies, popular dramas and blockbuster movies across our entire network and online."

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