Change! Heartstrings! Spinning ball of death! Fights! Invisibility! Email! Off with his head! Outdoorsiness! Criticism! Linkage!

  • Woop
  • May 18, 2012
  • Ben Fahy

Youtube VideoMio changes everything, apparently.

Youtube VideoVW tugs on the heartstrings.

Youtube VideoSamsung's take on the spinning ball of death.

Youtube Video

Youtube VideoIntel's big budget Ultrabook campaign takes us to the movies.

Youtube VideoThe invisible Mercedes.

Youtube VideoGoogle's Story of the Send.

Youtube VideoAmnesty International's graphic new ad shows that money can hide terrible things (depending on your workplace's severed head policy, possibly NSFW).

Youtube VideoTwo-and-a-bit minutes of beautiful outdoorsiness for Decathlon's in-house brand Quechua.

Youtube VideoCute kids review Skrillex.

Pumpers gotta pump, Quiky gets violated, Yahoo's digital struggles explained, Skechers gets a smack, the QR code that requires beer and how did General Aladeen convince John Key to hold a machine gun in Cannes?

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A perfect match: The importance of quality content and conversation in influencer marketing

  • Marketing
  • March 30, 2017
  • Erin McKenzie
A perfect match: The importance of quality content and conversation in influencer marketing

Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.

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