Following Kraft Heinz's acquisition of Cerebos Gregg's, the company has consolidated its creative and media agencies, in a move that sees Cerebos Gregg's join Kraft Heinz under the roofs of The Business Marketing Group and Starcom.
Prior to the consolidation, Cerebos Gregg's was with FCB for its creative and media. Kraft Heinz was already with The Business Marketing Group and Starcom.
The Business Marketing Group will be handling the creative including social media, while Starcom will be managing media planning and buying.
According to Nielsen Ad Intel rate card data, in the July 2017 to June 2018 period, Cerebos Gregg's spent $1,020,839 on advertising while Kraft Foods NZ spent $469,505.
Note: Kraft Foods includes Kraft Heinz, Kraft product range, Philadelphia cream cheese and Philadelphia spreadable, which all sit under the Kraft umbrella.
Gregg's' relationship with FCB spans back to the early 2000s and at the end of last year, FCB helped it to roll out its new-look packaging in a campaign called 'A dash of difference'.