Catch your break, win some shoes

  • Win
  • August 29, 2013
  • StopPress Team
Catch your break, win some shoes

There are many strange holidays. International Houseplant Appreciation Day, Pissing Day or International Talk like a Pirate Day. Brands occasionally get in on the act as well and create their own (American Express won two grand prix at Cannes in 2012 for its small business day). And global footwear company Keen has joined that club with Worldwide Recess Day. 

Taking place on Friday 13 September, Keen hopes to get people to take breaks from work/school/study/slavery to go any where without a ceiling. A study conducted by Harris Interactive on behalf of Keen in August last year revealed that of the 2,262 US adults surveyed who are employed full-time, 70 percent never or rarely took a recess type activity break during the course of their day.

Sitting around isn't good for your health, with a few studies showing it shortens your lifespan (fear not, there's always the treadmill desk). But research suggests adults who take a break are happier, have lower stress levels and are able to maintain a healthier work-life balance. 

So, in association with Good magazine, Keen is getting people to take a photo of themselves doing their favourite "recess" activity and then post it on the Good Facebook page. Each week from now until 13 September, the week's best picture wins a pair of shoes. 

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Horse's Mouth: Sarah Williams, Spark

  • Horse's Mouth
  • August 15, 2018
Horse's Mouth: Sarah Williams, Spark

Spark announced this week it has secured the exclusive rights to the English Premier League for three years, starting in August 2019. We spoke to head of brand, communications and experience Sarah Williams in the wake of Spark securing the rights to the Rugby World Cup 2019 coverage back in April.

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