There are many strange holidays. International Houseplant Appreciation Day, Pissing Day or International Talk like a Pirate Day. Brands occasionally get in on the act as well and create their own (American Express won two grand prix at Cannes in 2012 for its small business day). And global footwear company Keen has joined that club with Worldwide Recess Day.
Taking place on Friday 13 September, Keen hopes to get people to take breaks from work/school/study/slavery to go any where without a ceiling. A study conducted by Harris Interactive on behalf of Keen in August last year revealed that of the 2,262 US adults surveyed who are employed full-time, 70 percent never or rarely took a recess type activity break during the course of their day.
Sitting around isn't good for your health, with a few studies showing it shortens your lifespan (fear not, there's always the treadmill desk). But research suggests adults who take a break are happier, have lower stress levels and are able to maintain a healthier work-life balance.
So, in association with Good magazine, Keen is getting people to take a photo of themselves doing their favourite "recess" activity and then post it on the Good Facebook page. Each week from now until 13 September, the week's best picture wins a pair of shoes.