The time has cometh once again, when the upper-lips of men around the country—and the world—are given a temporary hairy embrace as part of Movember celebrations. And Carat has stepped up to the plate and challenged the rest of the marcomms industry to get growing and support the cause.
"Movember is calling on you the ad agencies and media of New Zealand. By joining together, growing a mo and taking on the agency down the road, we can raise much needed awareness and funds for men’s health initiatives. Upper lip foliage is too often wasted within our industry through ironic fashion statements and underground grunge, but the hipster is dead. It is time to liberate, commercialise, and give meaning to the adland mo in the name of men’s health – just like we do for our client’s products and services each day. Mo Sista’s, this is not a Ponsonby road lunch for you either, get behind the boys and support the mo. Who will sport the standout Ad Mo of 2012? And which agency can drive the strongest following? Don’t say no, say Mo.”"
So if you're up to the task, register now, join your agency team and the Movember agency challenge (or become a team captain for your business) and show the industry just what kind of incremental growth you can deliver.
You're competitive folk, so every Friday the ‘Ad land mo of the week’ will be announced, and, along with the awe you will inspire among most males and the disgust you'll inspire among most females, you might even get a prize.
This year's campaign came out of Melbourne agency Urchin and features the tagline 'Knowledge is Power, Moustache is King'.