Canon launches $1 million+ consumer campaign

  • Advertising
  • April 26, 2013
  • Sim Ahmed
Canon launches $1 million+ consumer campaign

Canon New Zealand is kicking off its latest consumer marketing campaign including more than $1 million in TV, print, online, retail and outdoor media.

'No one sees it like you' is Canon's new mantra in the Oceania region, aimed at personalising the connection between Canon cameras with the people who use them.

A new online user community called Image Spectrum has been set up with photography tutorials, competitions, and editorial content. Image Spectrum also hosts Canon's photoPICO photo book store.

The campaign is being lead from Australia, where Canon is spending AUD$16 million on this latest promotion.

Leo Burnett Australia came up with the TVC execution, with support from BCG2 and Hunter Media for New Zealand-specific support.

The campaign rolls out in phases from this Sunday, including this heart-tuggingly good TVC (below).

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Spotify gives its outdoor campaign a witty local twist

  • Advertising
  • August 17, 2017
  • StopPress Team
Spotify gives its outdoor campaign a witty local twist

At the end of last year, Spotify crunched the numbers and surfed its playlists to give thanks to its users for a 'weird' 2016. Now, Spotify's brought its highly successful 'Platform for Discovery' campaign to New Zealand shores to highlight some the most bizarre habits of Kiwi listeners.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit