Video content is still something of a teacher’s pet in the world of marketing and, in an age of sharing, the best of it lives on online. So drink in the ads and brand-funded video deemed to be the world’s best: the main winners from the Film and Film Craft categories at Cannes.
Film
Grand Prix
Metro Trains ‘Dumb Ways to Die’ by McCann Melbourne (animation by Julian Frost, music by Ollie McGill).
Toshiba/Intel ‘The Beauty Inside’ by Pereira and Odell (see the other episodes here).
Gold
Carlton Draught ‘Beer Chase’ by Clemenger BBDO Melbourne.
Southern Comfort ‘Whatever’s Comfortable’ by Wieden + Kennedy New York.
Dove ‘Camera ‘Shy’ by Ogilvy & Mather UK
Smart ‘Offroad’ by BBDO Germany, Berlin
Ikea ‘Playin’ with my friends’ by Mother London
Channel 4 ‘Meet the Superhumans’ by 4creative
DirectTV ‘Funeral’, ‘Dinner Party’ and ‘Pizzeria’ by Grey New York.
Dove ‘Real Beauty Sketches’ by Ogilvy Brasil.
Axe ‘Susan Glenn’ by BBH New York
ALB ‘Golden Chains‘ music video by CLM BBDO
Film Craft (if not previously showcased in the Film category)
Grand prix
Channel 4 ‘Meet the Superhumans’ by 4creative
Gold
Credit Suisse ‘Metamorphosis’ by Havas Worldwide
Schweppes ‘Tumble’ by GPY&R and Will O’Rourke/Revolver
Come4 ‘The Lover’ by Being (NSFW)
Getty ‘Life cuts’ by Almap BBDO
Guinness ‘Cloud’ by Abbott Mead Vickers and The Mill
Old Spice ‘Muscle Music’ by Wieden + Kennedy and MJZ
PETA ‘98% Human’ by BBDO New York and The Mill
Action Contre La Faim ‘Justice for Muttur’ by TBWA Paris