Day four at Cannes saw New Zealand agencies picking up more metal, including a few golds. And Y&R’s McWhopper campaign, a standout performer throughout the festival, took home its second Grand Prix.
Y&R nabbed its second Grand Prix for its highly publicised Burger King ‘McWhopper’ campaign, which has been a consistent winner throughout the festival.
It won the coveted award over the categories 2,984 other entries, 97 of which were awarded with Lions.
Jury president and Dentsu Aegis Network chief executive Asia Pacific Nick Waters said: “This is brilliant work, brilliantly executed from a big brand taking on an even bigger competitor. It uses media to layer and whip up the story to provoke a fierce reaction.”
- Colenso BBDO, DB Export, ‘Brewtroleum’
- DDB, Westpac, Westpac Chopper Appeal
Cyber received 2,886 entries and presented 91 Lions.
- Colenso BBDO, Amnesty International, Unblocker
- Y&R, Burger King, McWhopper
Due to a large number of submissions, two Grand Prix were awarded to “The Next Rembrandt” for ING, by J.Walter Thompson, Amsterdam and “Justino” for Loterias y Apuestas del Estado, by Leo Burnett, Madrid.
Creative Data received 715 entries and awarded 40 Lions.
- Y&R, Brake NZ, ‘Living memories’
The Grand Prix went to “The Next Rembrandt” for ING.