New Zealand sits sixth on the list for its Lion wins and shortlisted campaigns, with 56 Lions and 114 finalists so far. However, it shares the most grand prix wins with South Africa as both sit at three. The US holds top spot on the chart with 256 Lions and 624 finalists, followed by the UK and Brazil.
The leading countries could have a shake up though as overnight the the shortlist announcements continued, with Special Group being the only New Zealand agency to make the music list. Three agencies were named in the ‘Entertainment’ category.
Music
- Special Group, 2degrees, ‘Play The Bridge‘ (three spots)
Entertainment
- Y&R, Burger King, ‘McWhopper‘
- Y&R, Jaguar, ‘Actual Reality‘
- DDB, Sky TV, ‘Unforgotten Soldiers’
- Colenso BBDO, Pedigree, ‘A Dog’s Story‘